About the position
At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next. Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community. For over 10 years, we’ve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion. One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women’s initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares. We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women’s empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series. We’re also a great place to work. For five years in a row, we’ve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility!
Responsibilities
- Analyze the performance of pharmaceutical marketing campaigns across various channels, including email, digital, and other non-personal promotional channels.
- Identify areas for improvement and provide actionable recommendations to enhance campaign engagement, effectiveness and ROI.
- Monitor and report on key performance indicators (KPIs) to track campaign success and make data-driven decisions.
- Tap into a variety of data and information sources to provide answers to key business questions, including internal and external reports and dashboards, primary and secondary research sources, etc.
- Prepare presentations which present findings and insights to stakeholders in a clear and compelling way.
- Act as a trusted advisor to stakeholders, providing timely and relevant insights to support decision-making.
- Assess targeting strategies to ensure campaigns reach the most relevant and high-potential audiences.
- Utilize data and market research to understand audience behaviors, preferences, and needs.
- Provide insights on how different messaging and content drives engagement with different audience segments.
- Analyze website behavior to provide insights into visitor behavior and opportunities to improve customer experience and engagement.
- Review market research to stay informed about brand drivers and barriers, broader market and competitor information, and emerging opportunities.
- Research competitor marketing strategies.
Requirements
- Minimum of 10 years of experience in an analytics role, with at least 5 years experience in pharmaceutical marketing analytics.
- Strong understanding of pharmaceutical marketing strategies, including both consumer and HCP marketing.
- Experience working with marketing datasets across multiple channels (email, display, TV, social media, search, etc).
- Strong quantitative, mathematical skills and understanding of basic statistics.
- Proven abilities to mine data and bubble up insights that are actionable.
- Exceptional information visualization and presentation skills, including experience with PowerPoint.
- Attention to detail and thoroughness in data and presentation review.
- Proactive self starter and highly responsive to stakeholder needs.
- Excellent critical thinking and problem-solving skills.
- Superb personal time management skills, highly organized, have the ability to multi-task, prioritize workload and meet deliverables.
- Experience with web analytics tools such as Adobe Analytics, Google Analytics.
Nice-to-haves
- Working knowledge of visualization tools such as Tableau, Qlik, Power BI preferred.
- Working knowledge of SQL preferred.
Benefits
- Competitive benefits package including great healthcare benefits and a 401(k) match.
- Flexible and dynamic culture.
- Incredibly fast growth means limitless opportunity.
- Definitive Cares, our community service group, gives all of us a chance to give back.
