Senior Marketing Manager/Assistant Director of Marketing, Union Square & Co.

Hachette Book Group•New York, NY

8h•$70,000 - $90,000

About The Position

Union Square & Co. is looking for a highly motivated, energetic, digitally savvy, and creative Senior Marketing Manager/Assistant Director of Marketing to support titles across the Union Square & Co . publishing program which includes adult, kids and gift products. The Senior Marketing Manager/Assistant Director of Marketing develops and executes title-specific marketing strategies that supports sell-in at our accounts, awareness among our trade partners and sell-through to consumers. This role will report to the Marketing Director and works collaboratively across Union Square & Co.’s various imprints. Duties include: Create and implement marketing plans for select key titles and brands including consumer and trade advertising and promotions (digital & print), pre-publication marketing outreach (trade teaser mailings, preorder campaigns), as well as giveaways and downloadables (promotional items, activities). Develop and execute organic digital marketing, social media, brand partner and influencer strategies to enhance engagement and readership for both individual titles and authors. Advocate for UNSQ titles across Sales and Central Marketing with a focus on Amazon marketing initiatives, eBook promotions, social commerce, and consumer engagement. Work closely with Publicity, Marketing Design, and School & Library to create cohesive strategies that drive results Partner with authors and brand partners on marketing plans and strategies to drive preorders and sales during the on-sale and sustainment windows Communicate marketing initiatives and plans through internal and external meetings, including author meetings, as well as through regular email updates. Provide copy and design direction for digital assets, ads, sell sheets, consumer and trade ads, promotional items, etc. Leverage consumer insights and analytics to track trends, refine marketing strategies, and effectively target key audiences. Contribute to acquisition marketing plans

Requirements

4-year college degree or equivalent work experience
5+ years of publishing marketing experience
Experience working across a variety of publishing categories and genres with demonstrated success in leveraging author/brand platforms.
Proven track record of developing and managing marketing initiatives within established deadlines and budget.
Strong knowledge of digital marketing strategies and tactics including email, social media, direct-to-consumer and digital marketing.
Excellent interpersonal skills including the ability to work across departments and with outside vendors and freelancers to execute marketing initiatives.
Excellent written and oral communications skills with attention to detail and proven ability to handle multiple projects simultaneously while meeting deadlines.
Confidence in communicating with authors, agents, media, and in-house colleagues.

Responsibilities

Create and implement marketing plans for select key titles and brands including consumer and trade advertising and promotions (digital & print), pre-publication marketing outreach (trade teaser mailings, preorder campaigns), as well as giveaways and downloadables (promotional items, activities).
Develop and execute organic digital marketing, social media, brand partner and influencer strategies to enhance engagement and readership for both individual titles and authors.
Advocate for UNSQ titles across Sales and Central Marketing with a focus on Amazon marketing initiatives, eBook promotions, social commerce, and consumer engagement.
Work closely with Publicity, Marketing Design, and School & Library to create cohesive strategies that drive results
Partner with authors and brand partners on marketing plans and strategies to drive preorders and sales during the on-sale and sustainment windows
Communicate marketing initiatives and plans through internal and external meetings, including author meetings, as well as through regular email updates.
Provide copy and design direction for digital assets, ads, sell sheets, consumer and trade ads, promotional items, etc.
Leverage consumer insights and analytics to track trends, refine marketing strategies, and effectively target key audiences.
Contribute to acquisition marketing plans