Senior Marketing Manager - Brand & Product

About the position

The Senior Brand and Product Manager will be a key driver of our brand's future, spearheading innovative brand and product marketing initiatives. This role demands a deep understanding of market dynamics and consumer behavior to craft compelling brand and product strategies that foster long-term growth. The ideal candidate will lead cross-functional teams in executing strategies that align with business objectives, identify new market opportunities, and enhance brand equity. Ultimately, this role is responsible for ensuring our brand, products, and marketing efforts resonate with our target audience and drive enrollments.

Responsibilities

• Develop and implement comprehensive, integrated marketing campaigns for the University Brand and products.
• Maintain a strong Brand identity throughout entire consumer journey.
• Enhance brand equity through effective marketing campaigns and initiatives.
• Lead cross-functional teams to ensure marketing strategies are executed effectively.
• Act as product marketing SME to develop and lead successful product launches, including audience identification, messaging development, positioning and go-to-market plans.
• Collaborates with channel partners to develop campaigns, events, collateral and more to support the enrollment plan.
• Implement pricing and offer marketing across audience journey.
• Generate innovative marketing ideas to create increased brand or product awareness, deepen engagement with our consumers and increase brand equity.
• Manages content calendar, communication plans and consumer facing content.
• Manages marketing budgets and tracks actual expenses versus the budget.
• Acts as a key partner to product management, academic and admissions team to address marketing needs in a collaborative relationship.
• Implements special projects or tests in support of high-priority programs and learning agenda.
• Assures all internal and external communications are compliant and meet brand guidelines.
• Measures and communicates performance of marketing activities to leadership and cross functional partners.
• Works with and provides direction to outside vendors (PR and Ad agencies) as needed.
• Completes other duties as assigned.
• Performs other duties as assigned.
• Complies with all policies and standards.

Requirements

• Bachelor's Degree preferably in marketing, required.
• Master's Degree preferred.
• At least 7 years of marketing experience in a corporate marketing or advertising agency environment required.
• Sharp, strategic marketer with a blend of direct marketing and brand marketing experience required.
• Proven digital marketing experience required.
• Experience in a highly matrixed environment, required.
• Experience working in an inquiry generation setting for a direct sales force, preferred.
• Experience managing budgets required.
• Educational experience preferred.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and communication skills.
• Solid analytical skills.
• PC skills in Microsoft Office applications.
• Must be willing to travel overnight (up to 10%).

Nice-to-haves

• Experience working in an inquiry generation setting for a direct sales force, preferred.
• Educational experience preferred.

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem's Flexible Time Off (FTO) Policy
• 12 Paid Holidays