About the position
The Senior Marketing Manager leads the execution of ChurchSource marketing campaigns, focusing on key audiences of pastors, small group leaders, women's ministry leaders, and church administrators. This hands-on role is responsible for the day-to-day leadership and execution of marketing campaigns to church leaders, including direct mail, promotional emails, content newsletters, blogs, lead and sales funnels, online merchandising, and conference logistics. Working with our DTC marketing platform teams, as well as title marketers and the social content team, the Senior Manager will own development and flawless execution of campaigns, including, but not limited to: campaign concept and strategy; title selection and promotional strategy; forecasting and inventory management; messaging and copy development; and working with digital marketing platform leaders to bring initiatives and campaigns to life. This person should be a brand expert, ensuring that all eCommerce campaigns and sales touchpoints feel authentic and organic to the ChurchSource brand and voice, while working with in-house content and strategy experts to help them understand the needs and buying patterns of church staff and lay leaders. This role requires proactive communication, a high degree of attention to detail, organization, and the ability to manage multiple projects on tight deadlines.
Responsibilities
- Work with internal marketing and design teams to create and execute integrated, strategic marketing campaigns to reach pastors and church leaders with timely offers and relevant content
- Drive sales and ensure the business meets both net sales and contribution targets
- Concept and lead execution for campaigns, including promotional strategy and calendar, title selection, on-site merchandising, creative and messaging vision based on brand insights and direct marketing best practices
- Write actionable, felt-need driven promotional copy, keywords, headlines, content associated with all eCommerce campaigns, ensuring content is aligned with the ChurchSource brand
- Lead visual and written messaging, including execution for messaging and copy development for on-site, email, SMS, catalogs, and performance marketing
- Partner with digital marketing platforms to execute on campaigns and initiatives across email, SMS, social media and paid marketing with an eye towards leveraging best practices, constant testing and iteration to optimize performance
- Collaborate with publishing teams to maximize content marketing and opportunities with key authors' social media, website, and speaking events
- Manage all aspects of catalog and direct mail project management including schedule, budget, mailing lists, analysis, creative direction, product selection, and promotions
- Coordinate all aspects of conference sponsorship, including contracts, product orders, display assets, merchandising, promotions, giveaways, signage, and lead collection
- Develop, deploy, and analyze performance of seasonal emails and phone scripts used by the ChurchSource sales team
- Promotional and pricing strategies and execution
- Forecasting and inventory management for key seasonal and promotional titles
- Obtain Finance and/or Legal approval of promotions and campaigns
- Support strategic vision and planning process to develop and meet KPIs
- Support strategic discussions and campaign planning processes
- Lead regular and ad hoc analytics reviews and reporting
- Occasional travel may be required
Requirements
- 5-6 years of digital marketing experience within an eCommerce setting, ideally with Shopify Plus experience
- Experience working across marketing platforms including, but not limited to catalog, events, email and SMS marketing, and performance marketing
- Experience with direct-response marketing tactics and design elements
- Experience developing and creating eCommerce campaigns in a B2B setting
- Deep understanding of eCommerce analytics and KPIs; able to interpret the data and develop actionable insights from it
- Experience in brand marketing and campaign development
- Experience in messaging and copy development
- Experience in basic project management and execution
- Familiarity with Google Analytics, Canva, and other digital marketing and analytics tools
- Familiarity with Airtable, Asana, Jira, or other project management systems
- Familiarity with Shopify or other ecommerce platforms
- Familiarity with CRM systems such as Microsoft Dynamics preferred
Nice-to-haves
- Understanding of the church leadership world, pastor and church leader felt needs and mindset preferred
- Familiarity with the publishing industry preferred
- Comfortable with data, with a nuanced understanding of how data informs eCommerce strategy
- Understand fundamentals of eCommerce and digital sales, and how different digital marketing channels drive value within the eCommerce ecosystem
Benefits
- Comprehensive and highly competitive benefits package
- Variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits
- Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce
