About the position
At Black Spectacles, we’re the leader in our space, with the strongest brand, a thriving business, and an incredible opportunity for growth. As an entrepreneurial company, we have ambitious plans to support the architecture community, fostering a collaborative environment where creativity and professionalism thrive. We know that success in any marketing role depends on the right support, resources, and brand recognition—and at Black Spectacles, you’ll have all three. We’re seeking a Senior Marketing Manager to lead our e-commerce strategy and execution while also supporting demand generation efforts for our sales team. This is a hands-on leadership role that requires deep expertise in e-commerce, SEO, organic search, database management, thought leadership, and social media marketing. As a key member of our leadership team, you’ll oversee marketing initiatives, mentor team members, and collaborate with vendors to drive measurable results.
Responsibilities
- Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels.
- Leverage Google Analytics to track and analyze user behavior, campaign performance, and e-commerce sales trends.
- Continuously optimize landing pages, email campaigns, and ad creative through A/B testing to maximize conversions.
- Oversee and support a small internal team; coordinate closely with agency partners.
- Align with product, sales, and creative teams on campaign goals and messaging.
- Develop and implement demand generation campaigns to drive qualified leads for the sales pipeline.
- Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel.
- Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads.
- Collaborate with sales to enhance lead handoff and conversion rates.
- Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets.
- Leverage analytics platforms like Google Analytics and HubSpot to monitor performance and identify areas for improvement.
- Report on key performance metrics, analyze data to identify trends, and make informed recommendations to drive growth and improve business outcomes.
Requirements
- 6+ years of digital marketing experience with a proven track record in E-commerce growth.
- Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting).
- Strong proficiency in Google Analytics and data-driven strategy development.
- Deep knowledge of SEO, organic search, database management, and segmentation strategies.
- Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility.
- Experience managing internal team members and collaborating with external vendors.
- Strategic, results-driven mind-set with attention to detail and adaptability in a fast-paced environment.
- Bachelor’s degree in marketing, business, or a related field; certifications in HubSpot, Google Ads, or Google Analytics preferred.
- Exhibits integrity, honesty, and professionalism in all interactions, fostering trust, accountability, and collaboration within the team and organization.
- Ability to travel for in-person team gatherings.
Benefits
- Enjoy the flexibility of working remotely year-round.
- Access to BCBS Health, Dental, Vision, Disability, and Life Insurance coverage.
- Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and a 401(k) plan with a company match of up to 4%.
- Accrue up to 3 weeks of vacation annually, along with 8 holidays, 2 floating holidays, and up to 1 week of sick leave.
- Earn rewards by referring top talent to our team.
- Enjoy semi-annual team gatherings and events that foster collaboration and camaraderie.
