Senior Marketing Manager, Inbound GTM, Partner, Amazon Ads

Amazon • Seattle, WA

4d

About The Position

Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.

To accelerate the next phase of Amazon Ads development, we're committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of agencies and tech innovators. Amazon Ads Partners play a crucial role in this ecosystem, helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com.

As part of the Partner Growth Marketing team, the Inbound GTM function will develop program strategies to connect with partners and to influence product development, alpha/beta lifecycles, and product roadmap decisions from the partner point of view. This highly integrated and influential role will translate partner insights and feedback into an actionable, data-backed business strategy to shape our marketing activity. As an early touch point with our partners, this role will be influential identifying recurring themes and trends from data captured to directly influence marketing and product strategy.

The ideal candidate combines strong strategic vision with tactical marketing planning ability. Relationship building, stakeholder management, strong communication skills, and program management will be key to success. You should have experience in partner marketing, technology partnerships, or related fields, with a particular understanding of creative technology solutions. A proven track record of developing successful GTM programs is essential.

Requirements

• Experience using data and metrics to drive improvements
• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Responsibilities

• Design and development of key inbound partner mechanisms and programs. These could include, but are not limited to round tables, feedback sessions, and kick-off gatherings.
• Collaborate with cross-functional teams to ensure successful integration of inbound marketing activity for all priority partners.
• Capture and synthesize partner feedback around product features and usability for delivery throughout the Marketing organization, inclusive of PMM and Product teams, to inform roadmap and product decisions.
• Build and own repeatable mechanisms for information capture and dissemination.
• Measure and report on partnership success metrics, providing insights to optimize programs and demonstrate impact.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed