Senior Marketing Manager, Websites & SEO

NearU, and Affiliate Regional HVAC Branches•Charlotte, NC

22h

About The Position

The Senior Manager of Web & SEO is responsible for leading the strategy, implementation, and ongoing optimization of marketing technology platforms to drive digital performance across websites, lead generation, SEO, AIO, GEO, and customer experience. This role collaborates cross-functionally across marketing, IT, CX, and other business units to ensure scalable, compliant, and high-performing digital infrastructure. Strategy, Leadership & Cross-Functional Collaboration Collaborate with the Senior Director of Digital to develop and execute strategies, testing, and optimization across websites, lead generation, and other digital channels & technologies to maximize marketing-driven lead and revenue. Collaborate cross-functionally with CX, Product, and IT teams to evaluate, implement, and maintain key integrations and tagging/tracking of marketing technologies such as CRM and CDP platforms, ensuring alignment with business goals and seamless data integration. Collaborate with paid digital team members to enable strong performance across paid media channels by optimizing website conversion paths, landing pages, call tracking, and lead generation infrastructure. Collaborate with the field marketing team on implementing individual branch needs to align digital marketing strategies with local business objectives and revenue goals. Ensure transparent communication across marketing, branch teams, leadership, and other departments by sharing project plans, timelines, and milestones—clearly outlining business impact, coordinating cross-functional tasks, and engaging stakeholders for feedback. Implement best practices, develop & document processes, optimization & QA cadences, and project manage all website & SEO efforts – including managing contractors. Help inform content strategy by providing data and insights for high volume search queries and opportunities to drive local reach and consideration Website & Martech Infrastructure Manage a portfolio of websites and related tools (i.e. plug-ins, Search Console, GA4, Google Business Profile, etc) to ensure accurate digital presence and alignment with best practices. Responsible for ensuring websites and marketing technologies are properly set up and optimized to support key digital initiatives including paid search, SEO, affiliate marketing, retargeting, and customer experience. Ensure websites and digital listings are optimized for evolving AI-powered search experiences, including structured data, content quality, and technical enhancements to maximize visibility in AI-generated search results. Maintain and evolve the Martech stack to support website UX/UI, lead tracking (calls, chat, online booking), pricing tools, digital diagnostics, and more. Lead coordination with IT to successfully transition websites and Martech platforms (e.g., call tracking) from agency partners to in-house ownership, ensuring continuity, data integrity, and operational efficiency. Manage server-side tagging infrastructure and coordinate DNS configurations. Establish and maintain best practices and scalable processes for website management, SEO/Local SEO, digital listings, tagging/tracking, and performance reporting. Design scalable Martech systems that support future business growth, acquisition onboarding, and multi-brand management. Maintain up-to-date documentation available to the marketing team for all marketing technologies, systems architecture, and standard operating procedures to ensure continuity and knowledge sharing. Own the adoption and utilization of martech tools (i.e. Brightlocal, Yext, Sitechecker, and others) ensuring platforms are used effectively and consistently, while demonstrating their value and ROI to stakeholders to justify continued investment. Foster a test-and-learn culture across teams, developing testing roadmaps to improve digital performance and conversion rates. Channel Ownership & Optimization Directly responsible for the performance of SEO, Local SEO (GEO), websites (including UX/UI, blogs, tracking), and digital listings. Analyze performance KPIs across SEO, websites, and listings to extract insights and make data-driven decisions. Provide regular and ad hoc reporting with actionable insights to stakeholders. Compliance & Vendor Management Own digital compliance by ensuring adherence to privacy laws, data protection regulations, and digital best practices—including oversight of privacy policies, cookie consent, customer data handling, and digital opt-in/opt-out processes. Build and maintain strong relationships with key vendor partners, staying updated on emerging technologies and identifying opportunities for integration across business segments. Oversee and manage contractors to ensure deliverables meet or exceed expectations, are completed on time, and stay within budget. Innovation & Industry Awareness: Stay informed about industry trends, platform updates, and emerging digital strategies. Act as a thought leader within the team to champion innovation and operational excellence across business units.

Requirements

5+ years of experience managing website, MarTech and lead generation optimization, with a track record of achieving strong digital conversion and sales growth.
Proficiency in managing websites, SEO/GEO, lead generation, digital listings, CX/UI, and other Martech integrations with websites (i.e. CRM & CDP) to drive optimization through every customer stage.
WordPress and website tag management required.
Experience working in portfolio roll-up or local field operations/marketing environments, understanding the diverse needs of different business segments.
Own SEO/GEO strategy to ensure alignment between paid search and organic search efforts, providing SEO insights for paid campaigns.
Possess solid understanding of SEO & GEO principles and how they complement paid media strategies to drive organic growth alongside paid efforts.
Strong analytical skills, including the ability to use messy and often unstructured data for analysis and modeling.
Background working with Airtable, ServiceTitan and other relevant third-party platform and integrations plus
A penchant for curiosity, experimentation, and a commitment to driving incremental improvements and innovation across various business units.
Comfortable operating in an ambiguous environment and receptive to feedback.
Exceptional communication skills, both oral and written, with the ability to build strong cross-functional relationships.
Proficient in delivering actionable insights and strategic long-term planning.
A talent for influencing at all levels and the ability to listen actively to customer needs and stakeholder concerns.
Proven experience in budget creation and management, with a knack for prioritizing projects effectively.
A positive and collaborative approach to your work, with a strong focus on teamwork and shared success.

Responsibilities

Collaborate with the Senior Director of Digital to develop and execute strategies, testing, and optimization across websites, lead generation, and other digital channels & technologies to maximize marketing-driven lead and revenue.
Collaborate cross-functionally with CX, Product, and IT teams to evaluate, implement, and maintain key integrations and tagging/tracking of marketing technologies such as CRM and CDP platforms, ensuring alignment with business goals and seamless data integration.
Collaborate with paid digital team members to enable strong performance across paid media channels by optimizing website conversion paths, landing pages, call tracking, and lead generation infrastructure.
Collaborate with the field marketing team on implementing individual branch needs to align digital marketing strategies with local business objectives and revenue goals.
Ensure transparent communication across marketing, branch teams, leadership, and other departments by sharing project plans, timelines, and milestones—clearly outlining business impact, coordinating cross-functional tasks, and engaging stakeholders for feedback.
Implement best practices, develop & document processes, optimization & QA cadences, and project manage all website & SEO efforts – including managing contractors.
Help inform content strategy by providing data and insights for high volume search queries and opportunities to drive local reach and consideration
Manage a portfolio of websites and related tools (i.e. plug-ins, Search Console, GA4, Google Business Profile, etc) to ensure accurate digital presence and alignment with best practices.
Responsible for ensuring websites and marketing technologies are properly set up and optimized to support key digital initiatives including paid search, SEO, affiliate marketing, retargeting, and customer experience.
Ensure websites and digital listings are optimized for evolving AI-powered search experiences, including structured data, content quality, and technical enhancements to maximize visibility in AI-generated search results.
Maintain and evolve the Martech stack to support website UX/UI, lead tracking (calls, chat, online booking), pricing tools, digital diagnostics, and more.
Lead coordination with IT to successfully transition websites and Martech platforms (e.g., call tracking) from agency partners to in-house ownership, ensuring continuity, data integrity, and operational efficiency.
Manage server-side tagging infrastructure and coordinate DNS configurations.
Establish and maintain best practices and scalable processes for website management, SEO/Local SEO, digital listings, tagging/tracking, and performance reporting.
Design scalable Martech systems that support future business growth, acquisition onboarding, and multi-brand management.
Maintain up-to-date documentation available to the marketing team for all marketing technologies, systems architecture, and standard operating procedures to ensure continuity and knowledge sharing.
Own the adoption and utilization of martech tools (i.e. Brightlocal, Yext, Sitechecker, and others) ensuring platforms are used effectively and consistently, while demonstrating their value and ROI to stakeholders to justify continued investment.
Foster a test-and-learn culture across teams, developing testing roadmaps to improve digital performance and conversion rates.
Directly responsible for the performance of SEO, Local SEO (GEO), websites (including UX/UI, blogs, tracking), and digital listings.
Analyze performance KPIs across SEO, websites, and listings to extract insights and make data-driven decisions. Provide regular and ad hoc reporting with actionable insights to stakeholders.
Own digital compliance by ensuring adherence to privacy laws, data protection regulations, and digital best practices—including oversight of privacy policies, cookie consent, customer data handling, and digital opt-in/opt-out processes.
Build and maintain strong relationships with key vendor partners, staying updated on emerging technologies and identifying opportunities for integration across business segments.
Oversee and manage contractors to ensure deliverables meet or exceed expectations, are completed on time, and stay within budget.
Stay informed about industry trends, platform updates, and emerging digital strategies. Act as a thought leader within the team to champion innovation and operational excellence across business units.