Senior Marketing Manager

About the position

The Senior Marketing Manager is responsible for increasing attendance and enhancing the public image of Cheyenne Mountain Zoo through comprehensive marketing, special events and communication strategies. This role oversees advertising, website and special events, and serves as PIO when the Zoo's communications director is unavailable. The Senior Marketing Manager oversees advertising production and placement in coordination with an external ad agency, manages sponsorship contracts and the marketing budget. This position acts as a secondary media contact, including on-call PIO duty every other weekend. The Senior Marketing Manager is a member of the Zoo's senior leadership team.

Responsibilities

• Develop and manage an annual marketing plan and budget.
• Collaborate with senior leadership on strategic communications initiatives, driving organizational goals.
• Oversee advertising production and placement in coordination with an external ad agency.
• Edit press releases, articles and newsletter in alignment with Zoo messaging.
• Be familiar with and have the ability to execute a crisis communications plan.
• Help in the planning of paid social and digital media placements and promotions to drive attendance.
• Assist with social media coverage including monitoring/responding to comments, reviews and guest emails.
• Serve as a Zoo spokesperson for media inquiries or crisis communications, when necessary.
• Draft and edit press releases when needed.
• Plan and execute media and promotional appearances, including on-camera interviews and animal handling when needed.
• Manage in-house advertising booking and fulfillment.
• Responsible for post-visit survey program, including working with a 3rd-party provider, analyzing quarterly reports, making updates as needed to the survey and email solicitations.
• Liaison with organizations such as Pikes Peak Region Attractions, Visit Colorado Springs, Colorado Tourism Office and various chambers.
• Manage music licensing compliance, reporting and fulfillment.
• Other duties as assigned.

Requirements

• Minimum 7 years (10 years preferred) of direct marketing experience successfully managing and executing integrated marketing and advertising campaigns.
• Previous supervisory experience required.
• Experience in tourism or attraction industry marketing preferred.
• Proven experience in advertising planning and execution.
• Ability to secure sponsorships for events and year-round partnerships.
• Expertise in public relations and crisis communication strategies.
• Experience managing paid promotional programs and logistics for large-scale public events.
• Strong strategic direction for website and email initiatives.
• Oversight of advertising and marketing collateral production.
• Experience with online ticketing/POS/data management systems (Altru/Blackbaud or similar) preferred.
• Experience conducting and analyzing market research and guest surveys.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Word, Excel, internet and email.
• Must submit to and pass a pre-employment drug/alcohol screening and criminal background check.
• Valid driver's license with insurability under Zoo policy.
• Ability to work flexible hours including occasional evenings, weekends, and holidays.

Benefits

• Group medical, dental, vision, life, and disability insurance.
• Paid holiday, vacation and sick time.
• Retirement plan.
• Zoo membership.
• Eligibility for a yearly 11% bonus program.