Senior Marketing Manager - Austin

J.E. Dunn Construction Group Inc P•Austin, TX

About The Position

The Senior Marketing Manager will lead brand management activities, direct and support new client sales, engagement and retention with innovative multi-channel programs, including communications, digital and traditional media, tradeshows and events and affiliation and association relationships. This position will lead marketing responses for complex and strategic project pursuits. Using market research and competitive intelligence, the Senior Marketing Manager will design and implement programs around a base local, regional and/or vertical marketing strategy supported by measurable metrics and business intelligence. This role will promote and embed thought leadership and solution selling best practices across all marketing programs. All activities will be performed in support of the strategy, vision and values of JE Dunn.

Requirements

Ability to perform work accurately and completely, and in a timely manner
Communication skills, verbal and written
Proficiency in MS Office - Advanced
Proficiency in Adobe InDesign and Photoshop
Advanced organizational skills
Advanced ability to deliver quality through attention to detail
Advanced ability to prioritize multiple projects
Advanced ability be proactive and resourceful
Ability to create effective graphics
Ability to learn and use a variety of software, tools and systems to meet business needs
Ability to solve complex problems quickly and effectively
Ability to work collaboratively and cross-functionally to obtain information or solve problems in support of the team’s goals
Ability to adapt to change
Ability to manage budgets, maximize profitability and generate future work
Ability to build relationships with team members that transcend a project
Ability to work in a collaborative, fast-paced and deadline-driven environment
Ability and willingness to mentor less experienced team members
Ability to build relationships and work collaboratively within a team, internally and externally
Bachelor’s degree in marketing, communications or related field (Required)
10+ years marketing, communications or public relations experience (Preferred)
5+ years people management experience (Preferred)

Nice To Haves

Master’s degree (Preferred)
In lieu of the above requirements, equivalent relevant experience will be considered.

Responsibilities

Takes full responsibility for responses to Request for Proposal (RFP) and Request for Qualification (RFQ) documents; guides the team in the development of a winning strategy/approach based on marketing understanding and coordinating as needed.
Strategically develops content (narratives, resumes, project profiles, graphics), proofreads, edits and prints/packages RFP and RFQ responses.
Advises interview strategy and provides coaching and feedback during preparation for interviews.
Ensures RFP and RFQ responses are complete, high quality, able to meet all internal and external expectations, and are submitted on time.
Manages the development of client-facing marketing collateral and communications in support of business pursuits. Works with selling teams to develop value propositions and messaging framework to be leveraged across a variety of communication assets for distribution via web, digital and social media, print and sales channels.
Supports local, regional or vertical level marketing initiatives and executes related communication in conjunction with national strategy and goals. Manages workflow and coordinates support of overall corporate goals, KSI’s and KPIs.
Gathers competitive information, provides analysis and conducts market research to effectively market company brand. Develops a pursuit strategy and tracks throughout pursuit process.
Facilitates events and trade show participation, including all pre-show planning and logistics, space reservations, collateral, shipping, staffing, giveaways, contests, budget, booth preparation and staffing/attendance.
Acquires and updates marketing information within the company’s Customer Relationship Management (CRM) and other marketing data systems to ensure comprehensive record management.
Contributes to and ensures the accuracy of digital assets within the Digital Asset Management (DAM) System.
Develops custom content for the pursuit narrative assets library that serves as the foundation for differentiation.
Coordinates and manages project and company photography.
Supports the national brand as a brand ambassador. Follows brand governance and aligns marketing materials and pursuits with the appropriate messaging, aesthetic, tone and voice to drive market share.
Demonstrates commitment to the highest standards of internal and external client satisfaction by displaying courtesy and sensitivity and promptly responding to client needs.
Manages difficult or emotional client situations promptly and efficiently.
Meets commitments made to clients; recognizes and acts upon service opportunities.
Optimizes marketing strategies designed to increase market share and competitiveness in specific market segment or region.
Designs marketing initiatives and programming with distinctive, consistent and powerful deliverables versioned for a specific market segment or region.
Responsible for marketing budgeting forecasting, tracking and reporting for assigned market segment or region.
Leads market and customer insights for assigned business segment and incorporates to iterate strategy and programming for the segment.
Develops and tracks marketing metrics to ensure efficient and productive investment.
Manages strategic internal and external relationships essential to the success of the team.
Drives collaboration – conceptualizing, designing and executing best-in-class pursuit support and lead generation strategies.
Manages lead generation activities, including those resulting from trade shows and other events.
Partners with client solutions team to track lead stage and drive conversions.