Senior Marketing Manager

Monzo • San Francisco, CA

4d

About The Position

As Senior Marketing Manager for the US, you'll play a pivotal role in shaping Monzo's presence in the US market. Reporting to the Head of Growth Marketing, US and working with our Global Growth and Marketing Team based in the UK, you'll be responsible for crafting and executing innovative marketing strategies that resonate with US consumers to grow and scale Monzo in the US.

Requirements

• A track record of working closely with Product and Marketing leadership and helping to shape strategy from the early stages of product building
• You’ve marketed a financial or tech product to a US consumer audience before.
• You’ve ideally worked at both an early stage company and complex larger organisation.
• An eye for a great key message, and the ability to clearly and constructively critique a creative approach.
• A strong understanding of campaign metrics, and channel mix from CRM to Paid marketing, that shape typical GTM tactics.
• You’re happy with a combination of getting your hands dirty and taking ownership of your area
• Excited to work at a fast-paced, award-winning, quickly growing company across different markets and time zones.

Responsibilities

• Marketing campaign planning and execution: Executing and helping build a plan tailored for the US, including media/channel strategies, communication tactics, and integrated marketing campaigns.
• Positioning & Messaging Mastery: Deeply understand our market and customers to compose powerful, differentiated positioning. Craft impactful messaging frameworks that resonate with our target audiences.
• Growth/Lifecycle Campaigns: Work in partnership with Product to drive customer acquisition and engagement. Develop a deep understanding of customer journeys that lead to targeted campaigns and greater customer loyalty.
• Creative problem-solver: Working with the team to market to a new audience and find innovative ways to grow the brand.
• Market Insights: Aggregating trends, customer feedback and market insights into clearly defined positioning that works with Monzo brand narratives and story. .
• Integrated Marketing across channels: Developing and implementing marketing plans across multiple channels, including digital, social, and traditional media.
• Working with Creative and Media agencies: Partnering with best in class agencies and own day to day agency management.
• Stakeholder Management: Working with stakeholders within Monzo to align marketing efforts with overall business objectives.
• Brand Consistency: Upholding Monzo's brand identity and values while adapting to the nuances of the US market. Ensure consistency in messaging and branding across all touchpoints.
• Reporting: Working with data teams to report frequently on key metrics, providing insights and actions.
• Regulatory Compliance: Navigating the regulatory landscape in the US to ensure all marketing activities adhere to local regulations.

Benefits

• Great Health, Dental and Vision Insurance
• Competitive salary ($110,500 - $149,500)
• Stock Options
• Generous 401k with 4% employer match
• 32 days of vacation and public holidays per year (and we require that you take all of your days each year as we believe that well rested employees are more effective!)
• Maternity / Paternity leave
• We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed