Senior Marketing Manager

Marriott Vacations Worldwide•Orlando, FL

1d•Onsite

About The Position

Our Sheraton Vistana Resort location in Orlando, FL is looking for a Senior Marketing Manager to join their team! Pay: Base Salary + Management compensation plan + Bonus Relocation Assistance Provided. JOB SUMMARY Assists Director of Marketing and Public Relations with marketing tracking, executive status reports, team management, database maintenance and research, and agency relationships. CANDIDATE PROFILE Education and Experience High school diploma or GED; 5 years of experience in the sales and marketing or related professional area. OR Bachelor’s degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; 3 years of experience in the sales and marketing or related professional area. CORE WORK ACTIVITIES Marketing Communicates with the Director of Marketing and Public Relations as well as with other members of the Marketing and Public Relations Department regarding marketing projects and opportunities so as to increase understanding of marketing objectives, avoid problem situations and maximize revenue opportunities. Creates and schedules attractive destination vacation packages based on identifying need periods and packaging philosophies designed to drive additional revenues and attendance at events. Liaises with Sales, Rooms, FandB, Planning, Attractions and other marketing partners to create, price and market these vacation packages. Communicates information on all new packages, products and events to the various areas of sales, operations, accounting, etc. and makes presentations when necessary. Assists with uncovering opportunities to develop and implement effective advertising, cross-promotions, special events, and other marketing opportunities to generate maximum revenue. Analyzes database forecasts and trends to provide marketing recommendations to Sales and Marketing/Public Relations (PR) teams for short- and long-term marketing initiatives, focusing on in-the-year periods of need. Manages the proper administration and communication of assigned project budgets from marketing. Assists with the development of the annual hotel marketing plan and several additional project marketing plans within the year to achieve both short- and long-term revenue and marketing positioning. Conducts periodic evaluations of projects, packages and marketing initiatives to determine success rate, profitability, and viability of the product, and submits recommendations regarding enhancing or revising product. Manages the production of up-to-date and comprehensive team project reports for communicating status to team, director, partners and leadership. Manages several cross-marketing efforts with attractions, brands, strategic partners and sales team and its clients, so as to maximize company-wide revenue opportunities. Communicates and adheres to marketing objectives and strategies within Marketing/Public Relations Department and with other departments, partners and agencies before, during and after a marketing project is implemented. Manages and implements other duties as assigned. Building Successful Relationships that Generate Sales and Marketing Opportunities Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy. Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property. Acts as liaison between corporate and individual properties in rolling out programs and makes sure that properties are taking advantage of all opportunities provided through corporate. Works with media buyer to plan and execute advertising. Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion. Assists property with materials, tracking/analysis and presentations to owners. Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed. Additional Marketing Responsibilities Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.). Monitors property compliance with corporate marketing guidelines. Approves all invoicing.

Requirements

High school diploma or GED; 5 years of experience in the sales and marketing or related professional area.
Bachelor’s degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; 3 years of experience in the sales and marketing or related professional area.

Responsibilities

Assists Director of Marketing and Public Relations with marketing tracking, executive status reports, team management, database maintenance and research, and agency relationships.
Communicates with the Director of Marketing and Public Relations as well as with other members of the Marketing and Public Relations Department regarding marketing projects and opportunities so as to increase understanding of marketing objectives, avoid problem situations and maximize revenue opportunities.
Creates and schedules attractive destination vacation packages based on identifying need periods and packaging philosophies designed to drive additional revenues and attendance at events.
Liaises with Sales, Rooms, FandB, Planning, Attractions and other marketing partners to create, price and market these vacation packages.
Communicates information on all new packages, products and events to the various areas of sales, operations, accounting, etc. and makes presentations when necessary.
Assists with uncovering opportunities to develop and implement effective advertising, cross-promotions, special events, and other marketing opportunities to generate maximum revenue.
Analyzes database forecasts and trends to provide marketing recommendations to Sales and Marketing/Public Relations (PR) teams for short- and long-term marketing initiatives, focusing on in-the-year periods of need.
Manages the proper administration and communication of assigned project budgets from marketing.
Assists with the development of the annual hotel marketing plan and several additional project marketing plans within the year to achieve both short- and long-term revenue and marketing positioning.
Conducts periodic evaluations of projects, packages and marketing initiatives to determine success rate, profitability, and viability of the product, and submits recommendations regarding enhancing or revising product.
Manages the production of up-to-date and comprehensive team project reports for communicating status to team, director, partners and leadership.
Manages several cross-marketing efforts with attractions, brands, strategic partners and sales team and its clients, so as to maximize company-wide revenue opportunities.
Communicates and adheres to marketing objectives and strategies within Marketing/Public Relations Department and with other departments, partners and agencies before, during and after a marketing project is implemented.
Manages and implements other duties as assigned.
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
Acts as liaison between corporate and individual properties in rolling out programs and makes sure that properties are taking advantage of all opportunities provided through corporate.
Works with media buyer to plan and execute advertising.
Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion.
Assists property with materials, tracking/analysis and presentations to owners.
Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
Monitors property compliance with corporate marketing guidelines.
Approves all invoicing.