Senior Marketing Operations Manager

About the position

This role is vital for optimizing our campaign operations and overall marketing efficiency. Without it, our ability to launch, manage, and scale effective campaigns would be significantly hindered. You'll help us implement processes, improve campaign delivery, and ultimately enhance our customer relationships and business outcomes.

Responsibilities

• Connect with stakeholders internally (via email or kick off meetings) to discuss goals, requirements, timing and next steps for a prioritized list of incoming campaign requests.
• Collaborate closely with Marketing Managers and other stakeholders to identify requirements and align on specific questions relating to the execution of campaigns, including change requests.
• Build Email, Push, SMS, In-App, Webhook campaign logic, including ad-hoc campaigns and automations based on customer data, event triggers and engagement data.
• Build segments and audiences using segmentation tool for targeting audiences.
• HTML troubleshooting and updating code within the Email Service Provider interface.
• Perform manual quality assurance of your work, with extreme attention to detail, and be the second pair of eyes for other campaign producers.
• Run ad-hoc and set up automated reporting using the ESP reporting tools, and internal campaign dashboards.
• Assist in the replication of campaign templates throughout the ESP migration process.
• Help us improve! Be part of the thinking, bring your ideas, recommendations and best practices to help us constantly evolve how we work, establish new, smarter, faster ways of working.

Requirements

• Experience building and sending emails at scale from (at least one) major ESPs, preferably including Braze.
• Intermediate knowledge of HTML, with the ability to troubleshoot and tweak the HTML if necessary to correct bugs/issues.
• Intermediate knowledge of an ESP scripting language preferred (i.e. AMP, Liquidscript).
• Experience sending multiple channel notifications strongly preferred.
• Working experience with ESP implementation / management preferred.
• Extreme attention to detail.
• Very thorough/rigorous approach to quality control.
• Able to communicate very effectively in a fast-paced environment to get the right alignment and collaboration to get the job done.
• Experience coordinating tasks and deliverables across small teams to deliver results on time.
• Excellent written and verbal communication skills to build strong working relationships.
• Ability to learn new tasks and execute them in a fast-paced environment.
• Strong time management skills, applying great judgment to prioritize tasks, set realistic expectations, and meet them.
• Self-motivated, thinks and reacts quickly, with strong problem-solving skills.
• Familiarity with ticketing systems/tracking tools (E.g. JIRA, Smartsheet) is preferred.

Benefits

• Competitive compensation package with a strong pay for performance rewards approach.
• Cash bonus eligibility.
• Equity rewards.
• Benefits in accordance with applicable plans and programs.