Senior Marketing Operations Manager

Cerby

About The Position

We’re hiring a Senior Marketing Operations Manager to build and maintain Cerby’s marketing operations practice end-to-end. This is a high-visibility, hands-on role for someone who has owned marketing ops in an early-stage environment and is comfortable wearing many hats — from systems architecture to sales alignment to analytics strategy. You will be the go-to expert for HubSpot, Salesforce, and the marketing tech stack, responsible for designing scalable processes, reliable infrastructure, and actionable reporting that accelerates demand, enhances funnel performance, and empowers cross-functional teams.

Requirements

4–6+ years in Marketing Operations, Revenue Operations, or Sales Operations
Extremely fluent in Salesforce and HubSpot (hands-on, not theoretical)
Direct experience implementing Salesforce and/or HubSpot in a startup
Startup experience is mandatory — you’ve worked in lean teams with real ownership
Have been the sole or primary marketing ops owner and supported sales ops needs
Experience working in a sales-led (SLG) motion with SDRs and AEs
Comfortable owning automation, data, and execution end-to-end
Very, very detail-oriented — data integrity matters deeply to you
Methodical, structured, and programmatic in how you design systems
Thinks logically — almost like a programmer — when building workflows and rules
Comfortable rolling up your sleeves and doing the work yourself
Strong documentation habits and operational discipline

Responsibilities

Implement, own, and continuously improve marketing automation across HubSpot and Salesforce — including lead lifecycle, lead scoring, workflows, integrations, nurture, email marketing, and reporting
Design scalable, reliable marketing tech infrastructure that supports campaign execution, customer lifecycle tracking, and cross-system data flow
Work deeply and directly with SDRs, AEs, and RevOps to ensure accurate lead and account routing, seamless handoffs between Marketing → SDR → AE, clear SLAs and lifecycle definitions
Build and maintain critical integrations and API-based automation where needed
Define and implement measurement frameworks and dashboards to provide trusted funnel, pipeline, attribution, and performance insights
Partner with RevOps and Sales leadership to align on shared definitions and reporting cadence
Translate data into recommendations that drive strategy and execution
Own data quality and accuracy across all sales and marketing systems
Drive best practices around database growth and enrichment, deduplication, field standardization and governance, and data security and access controls
Ensure systems and processes support GDPR and CCPA compliance
Regularly audit data health and proactively resolve issues before they impact revenue
Collaborate deeply with Sales, Demand Gen, Product Marketing, and RevOps to operationalize GTM strategies
Act as a systems and process advisor to leaders and practitioners across the organization
Lead the development of a next-generation marketing operations stack—integrating tools for intent data, enrichment, behavioral signals, and AI-driven automation to power smarter targeting, faster execution, and scalable growth
Influence long-term marketing operations strategy, tooling decisions, and investment prioritization
Represent ops in cross-team planning, governance, and playbook development