Senior Marketing Operations & Program Manager

Cyberhaven • Austin, TX

1d

About The Position

Cyberhaven is seeking a Marketing Operations & Programs Manager to help build and scale the engine behind our go-to-market motion. Reporting to our Sr. Director of Demand Generation, this role sits at the intersection of strategy, execution, and systems - owning both the operational foundation and the programs that drive pipeline.
You’ll be responsible for ensuring our marketing programs are well-designed, measurable, and scalable, while partnering closely with demand generation, product marketing, sales, and revenue operations to bring campaigns to life. This is a hands-on role for someone who enjoys building clean processes and shipping impactful programs.

Requirements

• 3–5+ years of experience in Marketing Operations, Demand Generation, or a blended ops/campaign role at a high-growth B2B company
• 3+ years of hands-on experience with marketing automation platforms such as HubSpot, Marketo, or similar
• Strong experience building and executing marketing programs, not just supporting them
• Deep understanding of lead management, attribution, and funnel reporting
• Proven ability to identify inefficiencies and design scalable processes and systems
• Highly analytical and comfortable using data to drive decisions and recommendations
• Experience building dashboards and reports for campaign and pipeline performance
• Familiarity with tools such as Salesforce, Google Analytics, Google Tag Manager, Looker/Google Data Studio, and related marketing technologies
• Highly organized, detail-oriented, and comfortable managing multiple initiatives at once
• Strong project management skills and the ability to drive complex projects from idea to execution
• High learning agility and comfort operating in a fast-paced, evolving environment

Responsibilities

• Own and evolve the marketing technology stack, including marketing automation, CRM integrations, lead tracking, routing, attribution, and data hygiene
• Serve as the primary owner of marketing automation platforms (HubSpot, Marketo, or similar), managing workflows, scoring, segmentation, and lifecycle stages
• Build, QA, and optimize campaigns and workflows to ensure accurate tracking, fast lead flow, and scalable execution
• Partner with demand generation and product marketing to plan, execute, and analyze campaigns across email, paid media, events, content, and other channels
• Own the campaign lifecycle end-to-end, from setup and launch through reporting and post-campaign analysis
• Build and maintain dashboards and reporting for campaign performance, funnel health, and pipeline impact
• Drive experimentation and optimization through testing of messaging, audiences, channels, and workflows
• Translate data and insights into recommendations that improve future performance
• Align closely with Sales and Revenue Operations on lead flow, SLAs, attribution, and reporting
• Manage vendors and tools, and maintain a Marketing Operations roadmap focused on efficiency, scale, and measurement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed