Senior Marketing Performance Analyst

SLIM CHICKENS•Fayetteville, AR

20d

About The Position

The Senior Marketing Performance Analyst is a key member of Slim Chickens’ Business Analytics team, responsible for transforming data into actionable insights that drive marketing performance and business growth. This role partners closely with Marketing, Operations, and Analytics leadership to analyze consumer behavior, evaluate marketing effectiveness, and inform both day-to-day execution and long-term national marketing strategy.

Requirements

Strong ability to synthesize complex analyses into clear, actionable insights that influence marketing strategy and business performance.
Hands-on experience with marketing analytics, including marketing mix modeling, attribution modeling, campaign performance analysis, ROI estimation, lifetime value modeling, and consumer segmentation.
Demonstrated ability to integrate and analyze data from multiple sources, including internal systems and external market research.
Solid understanding of marketing principles, customer behavior, and industry trends, with the ability to apply insights in a practical business context.
Proven problem-solving skills with the ability to address ambiguous or complex marketing challenges.
Ability to align analytical insights with broader strategic marketing objectives and business goals.
Experience leading analyses independently and managing projects from concept through delivery.
Proficiency in SQL and at least one statistical or programming language (Python, R, or similar).
Experience with quantitative modeling, statistics, and advanced analytics.
2-5 years of experience in analytics, marketing analytics, or a related field.
Bachelor’s degree in business, statistics, mathematics, or similar field.

Nice To Haves

Experience in a restaurant, retail, or multi-unit consumer business environment preferred.
MBA or advanced degree a plus.

Responsibilities

Analyze internal and external data to develop a deep understanding of Slim Chickens’ consumers and translate insights into clear recommendations that shape marketing strategy.
Partner with Marketing to solve complex business challenges through advanced analytics, including marketing mix modeling, attribution analysis, campaign performance measurement, and ROI evaluation.
Design, support, and enhance data pipelines and performance metrics to track marketing effectiveness and business outcomes.
Collaborate cross-functionally with Marketing, Operations, Finance, and Analytics teams to align insights with strategic initiatives and operational priorities.
Lead complex analyses from problem definition through insight delivery, ensuring accuracy, relevance, and clarity for stakeholders.
Communicate analytical findings, methodologies, and performance progress to technical and non-technical audiences, including senior leadership.
Stay current on industry trends, emerging data science tools, and analytical techniques to continuously improve insight quality and decision-making.
Evaluate and recommend advanced analytics technologies and approaches to enhance marketing performance measurement and business intelligence.
Demonstrates a strong understanding of Slim Chickens’ established operating systems, including quality, security, office environment, company policies, and safety standards, and applies these principles when developing, analyzing, and communicating data insights. This role supports consistent, data-driven decision-making by ensuring analytical work aligns with company standards, protects sensitive data, and reinforces operational excellence across the organization.
Performs other analytics-related duties as assigned in support of marketing performance, business insights, and broader organizational objectives.