Senior Marketing Specialist, CRM

About the position

We are seeking a highly motivated Senior Marketing Specialist to join our Customer Relationship Marketing (CRM) team. This role is responsible for coordinating and supporting marketing programs that target our customers; the employees of Bright Horizons clients and Bright Horizons center families. This individual will focus on the oversight and implementation of marketing and communication strategies to promote the use of all Bright Horizons benefits. The ideal candidate thrives in a fast-paced environment, collaborates effectively with cross-functional teams, and has a passion for delivering impactful customer experiences. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Responsibilities

• Support the implementation of strategic initiatives across CRM channels to drive registrations and retention across Bright Horizons benefits
• Plan and execute targeted email marketing campaigns
• Collaborate with email designers, copywriters, and developers to ensure high-quality, on-brand campaign execution that prioritizes our consumer needs
• Monitor and analyze campaign performance metrics; generate and present performance readouts with actionable insights to stakeholders
• Ensure compliance with email marketing best practices, privacy regulations, and internal brand guidelines
• Support ongoing A/B test setups to improve KPIs and maximize ROI
• Develop positive ongoing relationships and collaborate closely with Creative Services, Marketing Automation, Product Marketing, and Data Analytics teams

Requirements

• A Bachelor's degree in marketing or related field
• 2 years of additional experience required in lieu of a degree
• 2-3 years of CRM or email marketing experience

Nice-to-haves

• Strong project management skills; results-oriented and highly motivated
• Detail-oriented with high standards for quality. Strong organizational skills required.
• Experience using content management systems and general knowledge in programming logic required
• Excellent written and verbal communication skills
• Ability to oversee projects and take initiative on ideas with minimal supervision
• Comfortable setting aggressive goals and exceeding them
• Thrives in a team environment as well as in an individual setting
• Functions effectively under pressure and maintains a sense of humor
• Willing to adjust roles and responsibilities to meet the needs of an evolving and fast growing marketing organization
• Able to adapt to changing priorities
• Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
• Self-starter with a sense of urgency and a commitment to delivering high-quality work consistently
• Experience with Salesforce, Salesforce Marketing Cloud, HTML, print-on-demand systems, and providing creative direction a plus

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance