Senior Marketing Specialist, Demand Generation

Barry-Wehmiller•St. Louis, MO

2d•Onsite

About The Position

The Senior Marketing Specialist, Demand Generation ensures the seamless execution and optimization of global marketing programs that generate leads, nurture prospects, and drive pipeline growth for BW Packaging. Bringing depth of experience to marketing execution, this role is relied upon to manage campaign workflows, maintain data integrity, and ensure that programs launch on time, on brand, and with measurable results. As an experienced executor, the Senior Specialist is trusted to handle complexity, anticipate operational needs, and collaborate across teams to keep campaigns running smoothly. This position plays a critical role in turning marketing plans into consistent, reliable outputs that contribute directly to commercial success. The Sr. Marketing Specialist position is an onsite role and can be based in St. Louis, MO or Greenville/Duncan, SC.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent professional experience).
Demonstrated success in executing marketing campaigns across multiple digital and offline channels.
Proficiency with CRM and marketing automation platforms, preferably Hubspot and Microsoft CRM.
Strong organizational skills with proven ability to manage multiple priorities and deadlines.
Clear written and verbal communication skills with attention to detail.
Flexibility to adapt to evolving priorities and business needs.

Nice To Haves

Experience in B2B or industrial/manufacturing environments is a plus.

Responsibilities

Campaign Strategy & Execution Work closely with Sales, Product Marketing and Brand/Content teams to plan and execute marketing campaigns that deliver maximum impact.
Manage the day-to-day campaign delivery of multi-channel programs (digital, email, paid media, SEO, social, events).
Build and deploy emails, nurture tracks, landing pages, and related campaign assets in Hubspot to support lead nurturing and campaign execution for critical product lines and branding initiatives.
Maintain campaign calendars, checklists, and timelines to ensure programs launch as scheduled.
Operational Excellence Monitor campaign performance dashboards, ensuring accurate reporting and data integrity across systems
Track KPIs, highlight delivery risks, and flag needed adjustments for continuous improvement.
Ensure campaign deliverables meet brand and compliance standards across all touchpoints.
Maintain clean processes for campaign setup, lead routing, and documentation.
Business Development/Prospecting/Inside Sales Programs Work with internal teams and external agencies to manage the prospecting in new and existing markets to find contacts/decision makers.
Ensure leads are routed to sales execs in D365 and followed up with in a timely manner.
Track KPIs and discuss any continuous improvement initiatives to deliver optimal results.
Collaboration & Support Partner with Sales, Brand, Content, and Product Marketing teams to align campaign execution with messaging priorities.
Support global and regional teams by adapting delivery for local requirements while maintaining consistency.
Work closely with SEO agency to ensure campaign tracking and measurement are reliable and actionable.
Provide operational guidance and marketing expertise to teammates and cross- functional stakeholders.
Serve as a role model for colleagues, sharing best practices and reinforcing standards of campaign delivery and marketing execution.