Senior Marketing Specialist, Roti

About the position

As a Senior Marketing Specialist, you will play a key supporting role within the Roti Brand Marketing Team, helping to execute integrated marketing programs and projects that drive brand strategy and marketing excellence for Roti, under the Edible Brands umbrella. You will assist the Director of Marketing with day-to-day tasks and project management, contributing to efforts that build brand awareness, acquire new customers, and drive sales and customer loyalty. The ideal candidate is passionate about brand storytelling, understands the importance of a brand participating in the cultural zeitgeist, is savvy in digital channels and how brand directly impacts performance media, and thrives in a fast-paced, cross-functional environment.

Responsibilities

• Support marketing director in executing all marketing campaigns through close collaboration with the cross-functional team (E-comm, Innovation, Growth Marketing, Creative, Operations, etc.) to directly drive restaurant sales.
• Coordinate and manage brand calendar, timelines, deliverables, and executional plans to ensure marketing initiatives are launched effectively and successfully.
• Assist in crafting compelling messaging and campaign briefs, to inform the development of brand assets in collaboration with creative teams.
• Monitor and analyze cultural trends, consumer behaviors, and industry shifts to inform marketing initiatives and brand positioning.
• Work directly with franchisees to support store-level marketing needs to drive sales.
• Ensure franchisees and operators are adopting and correctly implementing the brand visual identity, and in-store printed merchandising materials.
• Own the development, execution and distribution of in-store point-of-purchase (POP) merchandising kits, working closely with cross-functional teams and external print vendors to flawlessly execute and deliver.
• Assist in the development and execution of influencer marketing initiatives as needed.
• Act as a brand ambassador and guardian of the brand, ensuring ideas and activations are aligned with the Roti brand standards and that the brand is represented accurately in all national and local materials.
• Has a passion for digging and actioning data and consumer behavior trends to help inform our work.
• Help execute and develop our web roadmap for site optimizations, menu updates, and lead the creation of industry best content and integrations that drive sales and brand equity.

Requirements

• 3+ years of experience in brand marketing, integrated marketing, or digital marketing, preferably within a consumer-facing brand or marketing agency.
• Experience supporting integrated campaigns across digital, social, and in-store channels, with a focus on brand storytelling and execution.
• Familiarity with creative development processes and working cross-functionally with creative, digital, and operations teams.
• Strong project management capabilities with experience coordinating multiple campaigns or initiatives simultaneously.
• Proficiency in Microsoft Office Suite (especially PowerPoint and Excel); familiarity with project management tools (e.g., Asana, Trello, or Monday.com) is a plus.

Benefits

• Strong team-oriented environment, emphasizing cross-functional partnerships.
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development - Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication.
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more.
• Paid time off, including sick days & holidays to support work-life balance.