About the position
ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry. Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.
Responsibilities
- Build out comprehensive seller focused marketing strategy including: positioning, targeting, communication approach, channel strategy, promotional levers, and playbook for ramping supply.
- Develop roadmap for testing seller focused messaging.
- Plan and execute evergreen and ad hoc supply marketing campaigns including writing master briefs and project managing channel level execution.
- Collaborate with channel owners (CRM, paid social, organic social) to drive testing and initiatives roadmap that meet supply goals.
- Refine marketing KPIs and reporting focused on meeting supply goals.
- Advance seller experience and meet marketing goals by diving deep into the supplier journey / funnel and identify opportunities to shape evolution of the supply product roadmap, in close partnership with Product & Merchandising leads.
- Build deep understanding and empathy for seller experience champion the seller perspective in marketing and cross-functional forums.
- Drive seller research to inform positioning of supply offerings and guide seller marketing strategies.
- Conduct regular competitive analysis to understand potential risks and opportunities on supply.
- Evolve buyers focused research tools to include seller perspective.
- Provide product marketing POV to amplify high impact features across marketing channels, supporting buyer side projects when needed.
- Own and drive strategic marketing initiatives, programs and special projects to meet evolving business goals.
- Support and grow marketing led strategic partnerships.
Requirements
- 7+ years of experience in product marketing, brand marketing, or a strategic marketing role, preferably within consumer services, marketplace, e-commerce, or retail environments.
- Proven ability to develop and execute marketing strategies that drive measurable outcomes.
- Strong project management skills, with the ability to manage multiple initiatives, set priorities, and drive execution in a fast-paced environment.
- Highly strategic, with ability to sequence projects to deliver quick wins while also keeping line of sight to longer term vision.
- Proven ability to collaborate cross-functionally and influence stakeholders across Product, Merchandising, and Marketing teams.
- Experience using research and insights to inform positioning, messaging, and go-to-market strategies.
- Data-driven mindset and approach to decision-making and performance measurement.
- Exceptional communication skills, with the ability to craft compelling narratives, influence stakeholders at all levels, and present insights effectively.
Benefits
- 4-day work week, with Fridays off.
- Hybrid work environment: 3 days in the office and 1 day remote each week.
- Competitive salary (we leverage market data).
- Employee stock purchase plan.
- Flexible PTO (take the time you need) + 13 company holidays.
- Paid Sabbatical after 3 years of full time employment.
- Generous paid parental leave for new mothers and fathers.
- Comprehensive medical & dental coverage, vision, 401k, life and disability insurance offered.
