Senior Marketing Technology & Analytics Manager

Brightline

1d • $140,000 - $180,000

About The Position

Welcome to Brightline! We are seeking an experienced and strategic leader to serve as Senior Marketing Technology & Analytics Manager, responsible for leading our marketing analytics, web analytics, marketing data operations, and data governance efforts. This strategic role drives insights and understanding across the marketing team to improve performance and optimize marketing resource allocation.
As a senior individual contributor, you will report to the Senior Director of Digital Growth. You will support both BrightLife Kids (free parental mental health coaching in California) and Brightline’s hybrid clinic business (expanding in the New York City metro area). This is an ideal role for a marketing analytics professional who combines strong technical and analytical acumen with a deep understanding of marketing technology, campaigns, and optimizing paid media performance.
Success requires strong communication, project management, and influencing skills to work effectively with cross-functional teams, including marketing leadership, vendors, paid media agencies, and contractors.

Requirements

• Bachelor’s or Master’s degree in Marketing, a STEM field, or an MBA.
• 6+ years of experience in marketing analytics or a closely related field.
• Demonstrated success leading high-growth marketing data initiatives, including system integration, marketing automation, and data ops support.
• Excellent communication and stakeholder management skills, with a passion for data-driven storytelling and empowering others for self-service.
• Strong project management and prioritization abilities, with comfort operating in ambiguous, fast-moving environments.
• Experience managing marketing data in a regulated industry such as healthcare, and familiarity with privacy laws, such as HIPAA, COPPA, and CCPA.
• Strong web analytics experience, including with tag management and CDPs.
• Solid understanding of A/B testing and experimentation for websites.
• Experience with SQL and working with data engineers and developers.
• Proficiency with BI tools such as Tableau, Looker, or Power BI.

Responsibilities

• Paid Media Conversion Tracking & Optimization
• Understand existing objectives, campaigns, data flows, metrics, and stakeholders; recommend incremental improvements.
• Lead broader initiatives to deepen understanding of prospects and members/caregivers, and advance our marketing attribution capabilities.
• Marketing KPIs, Metrics, and Dashboards
• Establish and maintain standardized marketing KPIs and leading metrics aligned with organizational goals and performance tracking.
• Champion a culture of data literacy, building operational dashboards, and socializing data through data-driven storytelling, visualization, and self-service empowerment.
• Marketing Analytics Tooling & Data Architecture
• Learn and support existing tools, including: Ours Privacy, GA4, Snowflake, Contentful, CallTrackingMetrics, Google Ads, Meta Ads, Microsoft Clarity, and Tableau.
• Collaborate with engineering, product, and data teams to support two-way integrations between the MarTech stack and enterprise data systems.
• Define and lead the requirements for creating a marketing database in Snowflake.
• Cross-Functional Partnership
• Partner closely with Marketing leadership, the B2B Growth team, paid media agencies, vendors, contractors, and internal teams to understand and own all marketing data flows and insights.
• Align teams around shared metrics and dashboards that drive transparency, inform decision-making, and improve performance.
• Marketing Data Governance
• Participate deeply in marketing data governance, collaborating closely with legal, compliance, data, and IS teams to ensure compliance with privacy laws (e.g. HIPAA, CCPA, COPPA).
• Define data ownership and implement best practices for documentation, validation, and data lineage.
• Continuous Improvement
• Evaluate and improve marketing data workflows, data quality, integrations, and automations to reduce tech debt and increase efficiency.
• Identify opportunities for advanced analytics, experimentation, and predictive modeling to enhance marketing insights and performance.

Benefits

• Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
• 12 Company Holidays, Holiday Shutdown, Time Off, Parental Leave
• Health and Wellness Stipend, Home Office Reimbursement and Professional Development Reimbursement
• Stock Options

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level