Senior Media Performance Manager

1-800 Contacts•Draper, UT

1d•Hybrid

About The Position

A Senior Media Performance Manager will be responsible for building and defending the measurement framework for reach channels, including incrementality testing, lift studies, and MMM alignment. This role sits at the center of marketing, analytics, finance, and leadership, turning complex data into clear business insights that shape how we scale reach investments. You’ll also play a key role in evolving how we evaluate and scale emerging reach opportunities. This includes measurement for upper and mid-funnel marketing investments, ensuring our reach channels are driving measurable business outcomes and fueling long-term growth. Rather than owning individual channel strategy, you’ll partner closely with channel managers and agencies, ensuring strong testing roadmaps, and helping the broader team understand where upper funnel is creating real, incremental value.

Requirements

8+ years of performance marketing experience working across multi-channel paid media environments.
Strong experience evaluating full funnel performance across channels such as CTV, YouTube, paid social, audio, search, affiliate, and more.
Deep understanding of incrementality testing, lift measurement, and marketing mix modeling principles.
Experience working cross-functionally with agencies and internal teams to support performance management, testing execution, and measurement roadmap delivery.
Strong cross-functional collaboration skills, with experience influencing channel owners without direct ownership.
Proven ability to translate complex data into clear, executive-ready business recommendations.
Strong strategic thinking combined with hands-on analytical and problem-solving skills.
Comfort operating in environments where success requires influencing, not just direct ownership.

Responsibilities

Partner with channel managers (YouTube, Paid Social, and other reach channels) to translate performance insights into optimization and investment recommendations.
Collaborate on measurement strategy across upper and mid-funnel channels, translating incrementality, lift, and MMM insights into clear channel and budget recommendations
Dive deep into reach channel performance data to surface actionable insights and performance drivers across acquisition, account creation, and downstream revenue.
Maintain and update budget tracking documents based on incremental performance, customer quality, and long-term growth signals, while partnering with the Director of Performance and measurement partners to recommend investment shifts.
Partner with analytics, finance, and data science teams to ensure reach investments are accurately represented in forecasting, MMM, and planning models.
Support annual planning, forecasting, and full-funnel investment allocation decisions.
Help build cross-channel testing frameworks that balance short-term efficiency with long-term demand creation.
Partner with pricing and promotions teams to test and evaluate promotional strategies that drive efficient new customer acquisition and incremental order growth.
Contribute to achieving annual new customer target through insight generation and performance optimization recommendations.
Support improvement in cost per new customer that lead to customer growth and conversion efficiency.