About the position
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our Clients, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. CoStar Real Estate Manager is the leading platform for lease accounting, lease administration and the management of portfolios, transactions, projects and construction. Clients use CoStar Real Estate Manager to make smarter decisions and to enable their team to work together more effectively. As an industry leader, we need to fill a unique, hands-on position to generate more marketing- and sales-qualified leads via outbound channels such as email. This position would work closely with BDRs and Sales Representatives to make sure every lead we generate is handled with thoughtfulness. The position would also interact closely with our content and demand generation teams.
Responsibilities
- Strategize, write and manage email nurture programs
- Coordinate BDR + sales rep outbound activity
- Write and manage newsletters + customer comms
- Coordinate with inbound team to make content cohesive
- Increase email traffic to website
- Increase MQL to SQL conversions
- Strategize and manage direct mail campaigns
- Start an indirect / partner email program
- Manage internal comms
- Perform other tasks to improve conversion, retention and expansion
Requirements
- Bachelor's degree required from an accredited, not-for-profit University or College, preferably in Marketing, Communications, or related field
- A track record of commitment to prior employers
- 5+ years in SaaS marketing, preferably outbound marketing
- Experience working in Salesforce or similar platform
- Experience working with Hubspot
Nice-to-haves
- Experience marketing to enterprise customers is highly valued
- 2+ years’ experience with email marketing, list management, analysis
- Salesforce Email Marketing Specialist certification
- An ownership mentality will thrive in this environment
- A POV on account-based marketing would be beneficial
Benefits
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
