Senior Paid Media Manager

CRUX KC LLC•Kansas City, MO

53d

About The Position

Crux is a fast growing agency known for smart strategy, clean creative, and a reputation for delivering work that actually performs. We are looking for a Senior Media Manager who can own integrated media across paid digital, organic coordination, and offline buys (OOH and traditional). If you love building channel plans that make sense, running execution with discipline, and turning performance into clear decisions, this is your seat. This role sits at the intersection of media strategy, buying, measurement, and client leadership. You will collaborate daily with strategy, creative, content, SEO, GEO, web, and email to drive measurable growth for both B2B and B2C clients. You will also help Crux level up how we plan, buy, and report media across the agency. The ideal candidate is equal parts strategist and operator and is energized by solving problems, improving efficiency, and building repeatable systems that scale.

Requirements

6+ years of experience managing paid media with hands on ownership of strategy, execution, and optimization
Experience supporting both B2B and B2C clients, including lead gen and e-commerce style funnels
Strong platform experience in Google Ads, Meta, LinkedIn, YouTube, programmatic partners
Experience planning and buying offline media (OOH and traditional), or strong adjacent experience with a clear ability to ramp quickly
Solid understanding of measurement basics including GA4, conversion tracking, UTMs, and practical attribution
Strong communication skills with the ability to lead client conversations and explain tradeoffs clearly
A self-starter mindset with strong time management in a fast paced, deadline driven environment
Comfort using AI tools such as Co Pilot, ChatGPT, Gemini, and similar resources to support efficiency and quality

Responsibilities

Lead integrated media planning across paid search, paid social, programmatic, and offline media (OOH and traditional)
Develop channel mixes, budgets, flighting, audience strategies, and measurement plans for both B2B and B2C clients
Translate business goals into clear media recommendations with tradeoffs and priorities
Own end to end execution across key platforms including but not limited to Google Ads, Meta, LinkedIn, YouTube, and programmatic partners
Build and refine full funnel programs including prospecting, retargeting, and lifecycle support
Improve conversion paths in partnership with web and UX, including landing page optimization and click to lead or click to cart improvements
Manage budgets and pacing with discipline to avoid surprises and protect performance
Plan and place offline media buys such as OOH, radio, print, streaming audio, and sponsorships based on client goals and geography
Recommend tracking approaches for offline where possible, including unique URLs, QR strategy, landing pages, and lift based measurement
Partner with social and PR/communications to align earned and owned content themes with paid learnings and campaign priorities
Turn performance insights into clear creative direction that improves iteration speed and results
Support integrated launches where paid, organic, web, and email need to feel like one plan
Establish clean tracking fundamentals including UTMs, conversion events, pixel health, and lead quality feedback loops
Build reporting that is simple, honest, and action oriented for clients and internal teams
Use GA4 and other reporting platform data to diagnose performance issues and identify opportunities
Lead media portions of client calls, planning sessions, and performance reviews
Set expectations early, call risks fast, and propose solutions with clear next steps
Present media recommendations in plain language, ensuring client comprehension
Connect tactics and measurement to business outcomes
Coach a media planning and buying team, including prioritization, quality control, and skill development
Co-own hiring support, onboarding, and performance feedback with the VP of Digital