Senior Paid Search Manager

TaxRise•Irvine, CA

4h•$95,000 - $120,000•Onsite

About The Position

We’re hiring a Senior Paid Search Manager to own performance and outcomes across paid search. This is a high-accountability role for a self-starter who thrives with autonomy. You’ll be given clear business targets (qualified leads, pipeline, revenue, CAC) and expected to define the strategy, build the roadmap, execute, iterate, and scale without hand-holding. This is a high-impact role where you’ll work cross-functionally with Marketing, Creative/CRO, Analytics, RevOps, and Sales to ensure paid search drives measurable pipeline and revenue growth. We’re all about collaboration and innovation — this role is 100% on-site in Irvine, CA. If you’re competitive, data-driven, and motivated by business outcomes over platform metrics, you’ll thrive here.

Requirements

5–8+ years of hands-on paid search experience with meaningful budget responsibility
Proven track record of improving CPA/CAC, conversion rates, and volume while maintaining or increasing lead and pipeline quality
Deep expertise in account structure, match types, negative strategy, bidding frameworks, audience layering, ad testing, and scaling methodologies
Strong analytical ability with the ability to quickly interpret performance drivers and translate insights into action
Experience collaborating cross-functionally with creative/CRO, analytics, and sales teams to improve full-funnel outcomes
Comfort operating autonomously with high accountability and outcome ownership
Working knowledge of GA4, GTM, and attribution concepts, with the ability to QA tracking and reason through data

Nice To Haves

Experience optimizing toward offline outcomes (SQLs, opportunities, revenue) through CRM integrations and offline conversion imports
Experience in competitive, regulated, or high-intent verticals such as finance, insurance, legal, or healthcare
Strong landing page and CRO fluency, with the ability to influence conversion improvements
Experience in high-growth, performance-driven marketing environments

Responsibilities

Own aggressive growth targets for qualified leads, pipeline, and revenue while maintaining CAC/CPA efficiency
Build and execute the paid search roadmap end-to-end: Account strategy and structure
Match type and negative strategy
Bidding and budget allocation
Audience layering and segmentation
Ad creative (RSAs) and landing page alignment
Measurement and attribution integrity
Operate Google Ads and Microsoft Ads accounts with a performance-first mindset, including query mining, feed-based scaling (where relevant), and quality score improvements
Run a structured weekly experimentation program across:
Ad copy and creative
Landing pages and CRO hypotheses
Bidding strategies
Audience overlays
Segmentation and incrementality tests
Diagnose performance issues quickly by isolating root causes (tracking, auction shifts, creative fatigue, LP conversion, lead quality) and deploy solutions rapidly
Partner with Sales and RevOps to improve lead quality, optimize conversion-to-opportunity rates, reduce junk leads, and refine qualification signals
Forecast and pace budgets with discipline, including scenario planning and clear recommendations for marginal investment returns
Own measurement integrity across platforms: conversion tracking, attribution alignment, offline conversion imports (where applicable), and ongoing data QA
Communicate clearly and concisely on performance: what happened, why it happened, and what we’re doing next — always tied to business impact