Senior Paid Social Manager

TaxRise•Irvine, CA

6h•$100,000 - $125,000

About The Position

The Senior Paid Social Manager will take full ownership of the strategy, execution, and optimization of all paid social campaigns. You'll lead the charge on performance-driven growth by managing large-scale budgets, creating rapid testing roadmaps, and driving high-volume user acquisition — all without reliance on outside media buyers or agencies. This role is perfect for someone with deep Meta Ads expertise, a strong analytical mindset, and the confidence to scale and experiment across platforms while hitting aggressive ROAS and CPA targets.

Requirements

3–6+ years of hands-on experience managing paid social campaigns with clear performance outcomes
Proven hands-on experience managing high six-figure monthly budgets on social channels with direct accountability for performance outcomes
Deep platform expertise in Meta Ads Manager (audience structures, pixel events, CAPI, etc.)
Experience running high-volume testing programs and deriving insights from incomplete data
Comfortable working with creative teams and providing performance-driven feedback
Track record of transforming underperforming accounts into scalable engines of growth
Strong ownership mindset — you’re not waiting to be told what to fix

Nice To Haves

Proven experience managing creative and technical teams
Experience using HubSpot’s Marketing Hub
Experience with X, Reddit, Snap, and other social advertising platforms

Responsibilities

Own the day-to-day management, optimization, and scaling of all paid social campaigns without relying on an agency or media buyer
Build a high-velocity testing roadmap across audiences, creatives, placements, bidding, and landing experiences
Translate performance insights into creative briefs, partnering with copywriters, designers, and video editors
Work with our marketing director to establish clear CPA, ROAS, and volume targets — then exceed them
Launch and scale new platforms (e.g. X, Snapchat, Reddit) based on business opportunity and channel maturity
Monitor daily performance and proactively make budget and bid adjustments to hit efficiency goals
Audit and evolve campaign structures, attribution models, and tracking infrastructure
Document experiments, wins, and lessons learned to inform long-term strategy