About the position
At Paramount, we're revolutionizing the way small and medium businesses advertise on TV and Connected TV (CTV). Our innovative self-serve ads platform (Paramount Ads Manager) empowers businesses of all sizes to create impactful advertising campaigns at ease, reaching audiences through the power of television and streaming. As Senior Partner Marketing Manager, you'll be responsible for expanding our ecosystem by building strong, mutually beneficial relationships with our technology and content partners. You'll lead the development and execution of joint marketing initiatives that drive partner growth, increase brand awareness, and generate pipeline opportunities. You'll craft compelling co-marketing campaigns, manage partner enablement programs, and orchestrate efforts across digital channels, events, and content initiatives-ensuring our partners are equipped and motivated to promote Paramount effectively. You'll thrive in a fast-paced environment, bringing innovative ideas to life through storytelling, campaign execution, and data-driven optimizations to achieve measurable results.
Responsibilities
- Develop and implement a comprehensive partner marketing strategy that deepens our alignment with partners and contributes to growth targets.
- Lead joint marketing campaigns with technology partners, including digital, event, and content activation efforts, aligning messaging and branding to maximize impact.
- Define new and creative ways for us to align with trusted associations and individuals across key verticals to form content partnerships.
- Collaborate with internal teams (Product, Design, Lifecycle Marketing) and partners to create compelling content and programs, while driving consistency in the brand and messaging across teams.
- Manage agency and partner enablement programs, including co-branded content, webinars, and marketing assets that empower partners to independently promote Paramount Ads Manager solutions.
- Track, analyze, and report on the performance of partner marketing programs, optimizing campaigns based on data insights.
- Cultivate strong relationships with key partners, fostering collaboration and identifying new co-marketing opportunities.
Requirements
- 7+ years of experience in partner, channel or events marketing, with a proven track record of executing successful co-marketing campaigns that drive business growth.
Nice-to-haves
- Strong understanding of digital marketing channels, including email, paid media, and content distribution.
- Ability to develop compelling narratives and assets suited for different partner audiences and channels.
- Experience managing multiple campaigns and projects simultaneously, including events, with excellent organizational skills.
- Data-driven mindset, with the ability to analyze campaign performance and adjust strategies accordingly.
Benefits
- medical
- dental
- vision
- 401(k) plan
- life insurance coverage
- disability benefits
- tuition assistance program
- PTO
