Senior Partner Marketing Manager

dbt Labs

11d•Remote

About The Position

As a Senior Partner Marketing Manager, you’ll play a critical role in shaping and executing co-marketing initiatives with some of our most important technology partners globally—including Snowflake, Google, AWS, Microsoft, and Databricks. Your work will amplify the reach and impact of dbt across the modern data stack, helping to elevate our brand and drive growth through the ecosystem. This is a highly cross-functional role where strategic thinking, creativity, and strong collaboration skills will be key to success.

Requirements

8+ years of experience in B2B marketing or similar, particularly within the data or software industry, with a strong track record of building and executing successful partner marketing programs.
A “builder” mindset: you enjoy solving problems, creating structure where none exists, and working cross-functionally to drive measurable outcomes.
Deep familiarity with the modern data ecosystem and players such as Snowflake, Google, AWS, Microsoft, and Databricks.
The ability to navigate complex partner organizations and manage relationships with multiple stakeholders across competing interests.
Strong storytelling and positioning skills—you know how to distill joint value propositions into compelling messaging and content.
Comfort operating in a fast-paced, dynamic environment with high levels of ambiguity.
A broad understanding of integrated marketing strategies, including digital campaigns, field marketing, and industry events.
Exceptional communication skills, including concise writing and confident presentation abilities, especially with senior stakeholders.

Nice To Haves

Experience working asynchronously within a remote, distributed team.
Prior experience working for or closely with any of dbt Labs' strategic partners.
Familiarity with the role dbt Labs plays in the cloud data warehouse ecosystem and the modern data stack.

Responsibilities

Lead the creation and execution of marketing campaigns, programs, events, and activities with strategic technology partners.
Collaborate closely with the Revenue Marketing, Partnerships, and Product Marketing teams to ensure GTM partner plans align with dbt Labs’ broader business goals.
Build and nurture relationships with marketing counterparts at key partners like Snowflake, Google, AWS, Microsoft, and Databricks to align on co-marketing efforts and shared objectives.
Clearly articulate the value of dbt to partners and support them in promoting the platform internally and to their customer base.
Own the development of joint messaging and co-branded assets—including blogs, webinars, solution briefs, and presentation decks—ensuring alignment and consistency across all public-facing content.
Create internal enablement materials to educate and empower sales teams to leverage partner campaigns and initiatives.
Gain a deep understanding of partner business strategies and priorities; design co-marketing programs that provide mutual value.
Set and manage OKRs, track program performance, and deliver quarterly reviews with partners to assess impact, identify opportunities, and ensure strategic alignment.
Develop annual GTM marketing plans tailored to individual partners, accounting for geographic and vertical-specific nuances.
Exercise strategic judgment in deciding which partner activities to pursue and how best to allocate time and resources for maximum impact.