About the position
We’re looking for a Senior Performance Marketing Manager to drive our paid media and inbound growth efforts, reporting directly to the Director of Marketing and playing a crucial role in scaling our business. As the Senior Performance Marketing Manager, you will be responsible for managing and optimizing all paid advertising channels (search and social), overseeing website conversion rate optimization (CRO), and leading content initiatives that drive MQL and pipeline inbound growth. You will work directly with the Demand Generation Manager, ensuring that all campaigns and strategies are designed to achieve measurable growth across lead acquisition, conversion, and pipeline development.
Responsibilities
- Lead and execute paid media strategies across search and social channels, optimizing for cost-efficiency and ROI.
- Oversee website CRO strategies, managing activities, landing page strategy, user journeys, and reporting.
- Work closely with the Content Marketing Manager to align content strategies with performance marketing goals, driving content that supports MQL and pipeline growth.
- Collaborate with the creative team to develop ad designs, including both static imagery and video, ensuring alignment with campaign strategies.
- Drive inbound MQL and pipeline growth through paid advertising, SEO, Website CRO and other content marketing initiatives.
- Manage advertising budgets to maximize efficiency and ensure high ROI for campaigns.
- Be highly proficient in generating and analyzing reports from Salesforce, ad platforms, budgets, and Google Sheets.
- Oversee website performance through Google Analytics, with a deep understanding of GA4 to track and optimize key metrics.
- Consistently think of new strategies and tactics for lead generation and pipeline growth.
- Develop and implement performance marketing strategies that align with overall company objectives for growth and customer acquisition.
- Work closely with the sales team to ensure lead quality and optimize the handoff process from marketing to sales.
- Manage the marketing tech stack and tools used for paid media, CRO, and reporting, ensuring proper integration and functionality.
- Stay up-to-date with market trends, industry best practices, and competitors to inform paid media strategies.
Requirements
- 4+ years of experience in performance marketing, digital advertising, and lead generation, preferably with high velocity teams.
- Strong skills in using Salesforce, ad platforms, budget tracking, and Google Sheets for comprehensive reporting and data analysis.
- Demonstrated ability to think creatively and strategically, regularly coming up with new ideas and presenting them to leadership.
- In-depth knowledge of Google Analytics (GA4), with experience in tracking and optimizing website performance.
- Experience working closely with content teams and creative teams to align marketing strategies with content production and ad design.
- Expertise in Google Ads, Facebook Ads, LinkedIn Ads, SEO, and other relevant marketing platforms.
- Experience with CRO tools such as Google Optimize, Optimizely, or similar.
- Strong analytical skills with the ability to interpret data, provide insights, and make strategic recommendations.
- Excellent communication skills with the ability to collaborate across departments, especially with sales and marketing teams.
- Ability to think both strategically and tactically, with a focus on driving long-term growth through measurable campaigns.
Benefits
- Covered Medical Insurance
- Dental & Vision Benefits
- Paid Parental Leave
- Fun, fast-paced startup culture- you’ll be able to work on projects that make a huge impact
- Catered Lunches Monday-Friday
- Class Pass, Netflix, HBO, Hulu and Peloton subscriptions
- 401k
- Transparent career growth, professional development, and promotion opportunities
