Senior Performance Marketing Manager

Webflow

4d • Remote

About The Position

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.
We're looking for a Senior Performance Marketing Manager to join our Growth Marketing team and supercharge Webflow’s paid acquisition engine. In this role, you’ll own a multi-million dollar ad budget, drive efficiency and scale across paid channels and partner closely with Product, Data and Brand to unlock the next phase of Webflow’s growth. You’ll move fast, test relentlessly and turn insights into repeatable, scalable impact.

Requirements

• 5+ years of experience in performance marketing or paid acquisition, preferably in high-growth B2B or SaaS environments.
• Managed 1+ million min. in annual paid media spend across multiple platforms with proven impact.
• Ability to analyze campaign data, extract insights, and refine campaign strategies.

Nice To Haves

• Bring a growth mindset, are comfortable with ambiguity and love moving fast and learning.
• Possess working knowledge of Salesforce, Excel, Google Sheets, HTML, JavaScript, SQL, and/or Python.
• Have foundational knowledge of statistical analysis and performance marketing experimentation techniques.
• Are fluent in using and evaluating various attribution models to inform marketing decisions.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Responsibilities

• Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more.
• Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth.
• Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization.
• Build, manage and optimize high-budget, data-driven paid acquisition campaigns.
• Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs.
• Collaborate closely with Creative and Data Science teams to produce new assets and deepen campaign insights.
• Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed