Senior Performance Marketing Manager
About The Position
Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries. Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone. We seek a passionate Senior Performance Marketing Manager specializing in the Google ecosystem, to own our transition to Web-to-App and Web-Direct acquisition. While App campaigns (UAC) are optimized, these web channels are our next major growth frontier for acquiring new users at scale.
Requirements
- 5+ years of performance marketing experience, with a heavy focus on Web growth and Google Ads.
- Proven Track Record: You have successfully scaled Search, Pmax, and YouTube campaigns with a clear ROI/ROAS focus.
- CRO Proficiency: Experience in optimizing landing pages and identifying friction points in a user funnel.
- Technical Skillset: Expert-level knowledge of GTM and Google Analytics 4 (GA4).
- Strategic Thinking: You can articulate the why behind a strategy, not just the how.
- Creative Eye: Ability to distinguish between "pretty" creative and "high-converting" creative.
- Agency & In-House Balance: If you come from an agency background, you must demonstrate "brand-side" ownership of the full funnel (tracking, creatives, and CRO).
Responsibilities
- Full-Funnel Google Strategy: Lead the end-to-end execution of the Google Stack (Search, Pmax, YouTube, Display, and UAC) across both Web and App environments.
- Web-to-App Architecture: Own the paid flow from initial web click to app installation, ensuring a seamless user journey and high conversion rates.
- CRO & Experimentation: Partner with our design and tech teams to build, test, and scale high-performing landing pages. You’ll own the A/B testing roadmap for paid web traffic.
- Creative Direction (BAU): Drive the creative lifecycle for YouTube, Display, and UAC—from identifying "what looks like a winner" to briefing the creative team on performance-led iterations.
- Technical Excellence: Manage your own tracking and tagging via GTM and ensure we are ahead of the curve with Google’s latest initiatives (e.g., ICM - International/Innovative Customer Management).
- Measurement & Attribution: Move beyond vanity metrics to deeply understand incrementality and how our Google spend contributes to bottom-line growth..
Benefits
- An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
- An international team, in a cutting edge field, working on the most fascinating projects.
- Growth and career opportunities, and the chance to be proactive and creative.
- A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
- Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
- Interesting events that keep you connected with the team and celebrate our success.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
