Senior Performance Marketing Specialist, eCommerce

About the position

Reporting to US eCommerce Team Lead, the Senior Performance Marketing Specialist, eCommerce will play a key role in growing the ASUS Store from brand.com in the US for the Consumer PC, Commercial PC, Gaming PC and Mobile category. He/she is responsible for campaign planning/execution, analyzing eCommerce business, deeply understanding customer journeys, crafting communication strategy, and operating related martech or advertising tools that will drive online business and build up the ASUS brand. The ideal candidate will have a strong technical, analytical, and operational background. High level of proficiency in Google Analytics and DSPs is required.

Responsibilities

• Strategic and data-driven development to boost ASUS eCommerce performance and business from ASUS.com
• Lead SEM initiatives including budgeting/planning/executing and optimizations
• Assist US eCommerce team in operating DSP platforms, optimizing campaign performance, and managing the marketing mix and budget
• Analyze online behavior of customer journey via ASUS.com, and find out insight to optimize and monetize
• Be responsible for communications with data or martech vendors/agencies regarding related details and share this information with team members
• Collaborate with the country/territory marketing team/digital marketing team to execute integrated eCommerce marketing campaigns via different formats, including new product launch campaigns, seasonal promotions, and CRM project related initiatives that drive commercial results
• Track and measure the impact of eCommerce initiatives on various KPIs, including traffic, engagements and conversions, and conduct analysis across multiple platforms and extract key insights for future campaign development and go-to-market strategies

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 5 years of digital experience working in a fast-paced marketing environment, preferably in the PC/gaming industry or media planning/performance marketing agency experience
• Excel in digital marketing strategy, campaign planning and execution, reporting, analysis and optimization
• Have domain knowledge of data or martech solutions (e.g., Google Analytics / CDP / DMP / Salesforce)
• Have solid experience in operating DSPs (e.g., Adwords / DV360 / FB / Twitter)
• Good at communication with internal and external partners
• Expert ability to deliver on multiple simultaneous tasks with excellence and operate in a fast-paced, constantly evolving team environment
• Highly organized, problem-solving, strong attention to detail, and outstanding time management skills

Nice-to-haves

• Experience in consumer electronics or PC industry is a plus

Benefits

• Bonuses
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• AD&D insurance
• Paid Time Off
• EAP
• 401(k)