About the position
A Senior Product Category Manager is responsible for the management of multiple product categories. Must be able to manage the end-to-end development, and lifecycle management of multiple categories concurrently while ensuring synergies between products within and across assigned categories. Candidates must have a keen understanding of product, process, financial metrics, marketing, and operations to proactively advance profitable sales growth within their assigned categories. This position requires a passion for delivering customer driven solutions through a balance of strategic and tactical actions. Candidates must be adept with their ability to effectively communicate and advance complex concepts and solutions within and across the organization. This full-time, hybrid position reports to the VP of Product & Marketing at Safco's headquarters in New Hope, MN.
Responsibilities
- Lead the end-to-end product lifecycle, from conceptualization to launch, for multiple product categories within our portfolio.
- Define product strategy and roadmap based on market research, customer feedback, and business objectives.
- Collaborate closely with cross-functional teams including engineering, design, marketing, and sales to prioritize features, allocate resources, and ensure timely delivery of high-quality products.
- Frequently/consistently conducts and shares market analysis and competitive research to identify market trends, opportunities, and threats.
- Leverages competitive insights and information to ensure pricing and positioning of products align with market expectations.
- Develop detailed product requirements, user stories, and acceptance criteria to guide the development process.
- Work closely with marketing to create intuitive and user-friendly product experiences.
- Define key performance indicators (KPIs) and metrics to measure product success and iterate on product improvements based on data-driven insights.
- Act as a product evangelist, communicating product vision, strategy, and value proposition to internal stakeholders, customers, and partners.
- Mentor and coach junior members of the product management team, fostering a culture of innovation and continuous improvement.
- Ensure products align with the appropriate branding and positioning requirements and brand standards.
- Other duties, as assigned.
Requirements
- Bachelor's degree in business, engineering, computer science, or a related field. MBA or advanced degree preferred.
- 10+ years of experience in product management, with a proven track record of successfully launching and managing products in a fast-paced environment.
- Strong leadership and communication skills, with the ability to influence and align cross-functional teams toward common goals.
- Deep understanding of product management methodologies, frameworks, and best practices.
- Experience with agile development methodologies and tools.
- Analytical mindset with the ability to leverage data to make informed product decisions.
- Passion for technology and innovation, with a customer-centric approach to product development.
Benefits
- Health/dental/vision insurance options
- Paid time off
- 10 paid holidays
- 401(k) plus company matching and annual discretionary profit sharing
- Flexible spending and health savings account options
- Life and disability insurance
- Tuition assistance
- Wellness and mental health resources
- Financial advising services
