Senior Product Manager, Advertising Integrations

Best Buy•Richfield, MN

1d•Remote

About The Position

As the Senior Product Manager, Advertising Integrations , you will own the strategy and execution of the integrations that power Best Buy’s onsite and offsite advertising capabilities. You will lead how our key data assets (audiences, product data, conversions and other data signals) as well as our ad supply is integrated with our media and programmatic partners – DSPs, SSPs, Google, Social platforms, partnerships and others – through campaign APIs, CAPIs, audience and product feed integrations, and other integration paths. The work you lead will be critical to enabling scale, performance and ease of activation for Best Buy and our advertisers. This role is remote eligible, which means you would work virtually from home or another non-Best Buy location What You’ll Do

Requirements

8+ years of product management experience delivering platform, API, or infrastructure products , including both 0→1 product launches and scaled platform ownership .
3+ years of experience working directly with programmatic advertising technologies , including DSPs, SSPs, exchanges, and publisher monetization platforms.
3+ years of experience integrating with advertising platforms and APIs such as Google, Meta, GAM, The Trade Desk, or similar partner ecosystems .
3+ years of experience working with ad servers, campaign APIs, and measurement frameworks across onsite or offsite media environments.
Bachelor’s Degree in Computer Science, Data Science, Business or other related field.

Nice To Haves

Proven ability to translate complex business requirements into clear product requirements and technical specifications for engineering teams.
Strong understanding of programmatic auction mechanics, supply path optimization, deal structures (PMP, PG, Deal ID), and monetization workflows .
Demonstrated success managing complex cross-functional initiatives and external platform partnerships.
Comfortable operating in fast-paced environments, balancing technical depth, business impact, and execution speed.
Strong prioritization and decision-making skills with the ability to evaluate risks, tradeoffs, and platform scalability.
Previous experience buying and managing programmatic and/or offsite media
2+ years of retail media experience
2+ years of indirect or direct people leadership experience
Experience integrating with agentic commerce platforms

Responsibilities

Own the strategy, roadmap, and execution for Best Buy Ads’ programmatic supply platform , including OpenRTB integrations, Prebid, server-to-server connections, and supply path optimization (SPO) across onsite and offsite inventory.
Lead integrations with SSPs and supply partners (e.g., Magnite, Google Ad Manager, PubMatic) and collaborate with Yield and Ad Operations teams to configure and scale Deal IDs, Private Marketplaces (PMPs), and Programmatic Guaranteed partnerships .
Serve as the subject matter expert on programmatic supply and auction dynamics , ensuring interoperability across DSP demand sources, retail media partners, and publisher environments.
Partner with Yield, Data Science, and Ad Operations to optimize auction mechanics, pricing, and monetization pathways , improving revenue performance and advertiser outcomes.
Lead product feed and catalog integrations that power dynamic product advertising across programmatic, search, social, and other offsite media channels , ensuring accuracy, freshness, and scale.
Define and execute the roadmap for server-to-server event delivery (CAPI-style integrations) across major advertising platforms including Google, Meta, The Trade Desk, TikTok, Yahoo, and other retail media and demand partners .
Collaborate with engineering and product teams to enable dynamic creative optimization, product-level targeting, and feed-driven ad formats across onsite and offsite campaigns.
Build and manage integrations across the broader advertising ecosystem including: Media platforms (Google, Meta), Publishers and CTV environments (Roku, NBCU, CNET, Unity), DSPs and SSPs (The Trade Desk, Magnite, PubMatic) and Data and identity platforms (Acxiom, Epsilon, identity providers)
Manage strategic vendor relationships and act as the primary liaison between internal engineering, product, and external advertising platform partners.
Partner cross-functionally across Product, Engineering, Yield, Data Science, and Business teams to deliver best-in-class retail media advertising capabilities .