Senior Product Manager, Data Onboarding & Integration

Roku • Boston, MA

1d • Hybrid

About The Position

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the role The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. We're looking for a Senior Product Manager to own the end-to-end onboarding and integration layer for advertiser and partner data that powers targeting, measurement, optimization, reporting, and reconciliation. You'll drive the strategy and execution for bringing audience, conversion, and delivery signals into Roku Ads through scalable onboarding patterns, strong data contracts, and operational tooling. This role sits at the intersection of product, engineering, partnerships, and privacy. The goal is to expand signal coverage and reliability while reducing one-off integrations and ongoing support burden. For Massachusetts Only - The estimated annual salary for this position is between $176,500 - $297,500 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Requirements

• 5+ years of product management experience, ideally in ad tech, ad data platforms, or ad measurement
• Proven track record building and scaling onboarding platforms and partner-dependent products (APIs and/or UIs), with measurable improvements in adoption and reliability
• Strong technical fluency with event schemas, data contracts, APIs, and integration architecture, plus comfort partnering closely with engineering on design and tradeoffs
• Experience working with advertising ecosystem partners such as DSPs, SSPs, ad servers, measurement partners, and platforms in the marketing data stack
• Familiarity with data quality and operational tooling (validation, monitoring, diagnostics, support workflows) and a bias toward reducing manual operations
• Effective cross-functional leader able to align engineering, data, privacy/legal, partnerships, sales, and operations teams on priorities and drive clarity in ambiguity
• Platform thinking mindset: standardize patterns, avoid bespoke solutions, and design for extensibility as the business scales

Responsibilities

• Onboarding platform ownership: Own the end-to-end onboarding experience for advertiser and partner data—setting the roadmap, standards, and operating model to scale adoption with minimal support
• Events Manager evolution: Own and expand Roku's Events Manager to support broader event types, partner integrations, improved configuration UX, and self-serve diagnostics
• Conversion signal onboarding: Deliver advertiser-facing onboarding for conversion signals, including pixel-based, server-to-server integrations (CAPI), and offline conversion inputs—improving time-to-integrate and signal quality
• Partner integration patterns: Define scalable partner integration patterns for ecosystem partners (e.g., CDPs, tagging platforms, data platforms, shopping platforms), including repeatable connector frameworks and certification approaches
• Delivery and billing integration: Integrate delivery and billing inputs from third parties (ad servers, SSPs, DSPs, measurement partners) so downstream systems can reliably reconcile "what ran" with "what was billed/paid"
• Data contracts and quality: Set and enforce data contracts and quality standards (schemas, identity/metadata requirements, monitoring, alerting) to ensure signals are consistent, usable, and trusted
• Privacy and governance: Partner with privacy/legal/policy to embed data governance and usage controls before data enters the platform
• Value framework: Create a repeatable value framework to evaluate external signal sources—measuring impact versus cost to inform licensing and investment decisions

Benefits

• health insurance
• equity awards
• life insurance
• disability benefits
• parental leave
• wellness benefits
• paid time off
• global access to mental health and financial wellness support and resources
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed