Senior Product Manager, Editorial Systems & Tools

Bullish•New York, NY

5d•$190,000 - $220,000

About The Position

CoinDesk, a Bullish company, is the leading global media, events, and information services company for the digital asset economy. We are seeking a Senior Product Manager, Editorial Systems & Tooling to serve as the chief advocate for our most critical internal user base: our newsroom. In this role, you will own the roadmap for our content management system (Sanity) and the suite of tools used to publish our award-winning journalism. This is a high-visibility role that sits at the intersection of technology and storytelling. You will move between technical optimization, ensuring our headless CMS is stable and scalable, and future-forward innovation, leading the charge on how we leverage AI (LLMs) to make our editors faster, sharper, and more efficient. You will not just be building features; you will be evolving the culture of a newsroom, partnering closely with editorial leadership to implement workflows that blend journalistic integrity with cutting-edge efficiency.

Requirements

4+ years of Product Management experience, with a specific focus on internal tools, CMS platforms or editorial systems.
Deep familiarity with modern, headless CMS architectures. You understand the difference between structured content and distinct presentation layers.
You don’t just read about AI; you use it. You have a functional understanding of how LLMs work and a vision for how they apply to text-based workflows.
Experience using analytics tools like Amplitude, Google Analytics, and Parse.ly to drive decision making. You use data to validate hypotheses about user behavior and prioritize your roadmap.
While you don't need to be an engineer, you must be "tech-fluent." You are comfortable reading API documentation, looking at JSON data structures, and discussing data models with engineers.
Experience working alongside an SEO function to optimize a business.
Demonstrated success in rolling out new technology to non-technical teams. You have high emotional intelligence and know how to navigate resistance to change.
Ability to synthesize complex ideas. You can speak "developer" to engineers and "journalist" to editors.
Comfortable working in a dynamic organization where priorities can change frequently.
Experience working in a distributed organization.

Nice To Haves

You consider yourself a Sanity expert.
You’ve developed AB testing patterns in the content space.
Previous experience working inside a media company, publisher, or journalism outfit. You understand the urgency of a "breaking news" ticker.
You bring a problem solving mindset to the table at all times! No problem is too big.
Passion for the digital asset industry, a proactive approach to learning, and a keen interest in staying up-to-date with the latest trends and developments.

Responsibilities

CMS Strategy & Stewardship Serve as the product owner for the Sanity CMS. Define and execute a roadmap that balances immediate stability/optimization needs with long-term architectural improvements.
Audit the "life of a story" from pitch to publish. Identify friction points in the editorial workflow and solve them through schema updates, UI improvements or automation.
Act as the bridge between the newsroom and engineering. Translate complex editorial needs into clear technical requirements and conversely, explain technical constraints to non-technical stakeholders.
Treat the CMS as a core platform product; ensure the content schema and API responses are structured to support the dynamic needs of the consumer-facing product teams building the CoinDesk website and mobile app.
Own the strategy for content syndication, managing the development and maintenance of RSS/MRSS feeds to ensure seamless delivery to third-party partners and compliance with commercial distribution agreements.
Manage the roadmap for language translations and localization, ensuring our CMS can seamlessly support CoinDesk’s international expansion and multi-language publishing.
AI & Innovation Leadership Spearhead the integration of LLMs into the editorial workflow. Identify high-leverage opportunities for AI assistance, such as auto-tagging, language translation, headline ideation, image selection, summarization, copy-editing support and deeper topic/idea generation.
Get hands-on with AI tools to prototype solutions before they go to engineering. Champion a "human-in-the-loop" approach where AI empowers editors.
Change Management & Newsroom Partnership Embed yourself with the newsroom. Attend editorial meetings and standups to deeply understand the pressures of a breaking news environment. You won’t just ship features; you will ensure they are used.
Lead training sessions, create documentation, and manage the "people side" of rolling out new tools to ensure high adoption rates.
Champion a data-driven newsroom by integrating product usage metrics with content performance data, creating a feedback loop that improves both tool adoption and story success."
Establish rigorous feedback loops with editors to ensure our tooling evolves in lockstep with the changing landscape of digital media.