Senior Product Manager, In-App Purchases

Duolingo•New York, NY

About The Position

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. Read our blog to learn more. About the role... With our learning app, we have developed a successful business model based on subscriptions without charging users for learning content. As our reach continues to grow, we are investing in our in-app virtual economy, specifically the intersection of education, gaming, and behavioral economics. This is a pivotal moment for the team as we explore new growth levers through In-App Purchases (IAPs) while maintaining a deep focus on long-term learner value.

Requirements

Proven track record in building monetization products for mobile games, with strong product management expertise
Strong understanding of gaming monetization models
A desire to make the world a better place through technology and education
Experience generating impressive results as a product manager
Ability to utilize user insights, data, and statistical analyses to inform decisions
Top-tier design sense -- every pixel matters at Duolingo
Demonstrated ability to problem-solve, be curious, and innovative

Nice To Haves

Advanced degree in Business, Computer Science, Design, Psychology, or equivalent
Experience in growing a mobile IAP business
Experience in optimizing gaming economies including in-app currencies

Responsibilities

Drive the strategy and execution for features that keep learners engaged on Duolingo, focusing on the virtual gaming economy.
Develop and drive our in-app purchase business and consumer facing product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration
Lead and iterate the roadmap for our IAP items all the way from discovery and purchase to adoption post purchase.
Experiment with different IAP levers (e.g. pricing, selection, visibility) to unlock bookings growth without compromising our educational mission
Establish the product vision and strategy for the IAPs business, and build alignment across product teams, cross-functional partners, and the executive team
Perform qualitative and quantitative research to explore and validate feature ideas
Partner with product designers to ensure a fun and delightful user experience in our product
Work with engineers and designers to help guide feature development
Perform experiment analysis on features and find opportunities for optimization
Execute with urgency and excellence