Senior Product Manager - Nursing Higher Education

About the position

We are looking for a Senior Product Manager to help us in our mission to provide best-in-class Nursing learning solutions in the healthcare market. We are known as innovators in Nursing and are passionate about solving our customers' problems and making their lives easier, as they focus on providing the best possible care and better patient outcomes. We believe nurses are integral and critical part of patient care, and our goal is to ensure we are providing the best solutions to Nurses at every step in the journey - and every setting. We are looking for someone who is a strategic thinker and is willing to move to encourage growth of the existing portfolio and define new growth opportunities. You should thrive on new opportunities, enjoy defining new strategies by working with the market, and be able to think creatively. The ideal candidate is a product manager whose expertise in customer engagement and commercial strategy is matched by a passion for go to market planning. Your main point of contact will be Chief Nursing Officers who are responsible for continued education at hospitals.

Responsibilities

• Conduct Customer Insight
• Research and initiate new concepts, products and areas of expansion and ensure products are based on market needs
• Coordinate and conduct contextual inquiry, customer interviews, and employ other tactics to understand our customers
• Conduct experiments to validate ideas with customers
• Customer and exhibit travel and engagement to ensure a depth and breadth of market/customer needs and new opportunities for product
• Define strategy and product plans, Develop and Update Strategic Roadmap
• Develop customer need driven product ideas and strategy for learning products
• Analyze market trends and monitor competitor activity
• Define and Run pilots prior to full blown business case as appropriate
• Create and deliver effective business cases
• Define costs in cooperation with different functional areas
• Develop grounded sales projections
• Ensure buy in from key stakeholders
• Effectively present business cases
• Develop strategic partnerships as appropriate
• Ability to negotiate with partners
• Continually define and update roadmap for products which include all dimensions of the product (features, functionality, content, UI/UX, GTM); create and present release plans proactively
• Work with product owner to effectively project and budget expenses for upcoming year
• Lead the team to execute product ideas
• Define high level requirements
• Define and measure product analytics and KPIs to ensure product objectives are clearly articulated and progress towards key results can be evaluated
• Collaborate with Product Owner and technology in the further requirements definition and refinement
• Collaborate with product owner and technical teams to be the Product lead and advocate to ensure projects stay on track and in keeping with the strategic priorities
• Collaborate with the content team to define and drive content strategy for products including content creation, acquisition and partnership roadmap
• Plan and Drive Successful Go to Market
• Effectively communicate the value proposition of the product and features/functionality, as well as of any release to marketing, sales, sales support, customer success, and sales enablement colleagues for effective product launches
• Participate in customer-facing engagements, including presentations, round tables, various sales calls
• Create and execute Market Development plans at the beginning of the Product Development life cycle
• Forecast and plan for portfolio annually
• Completion of Business Plan which details market trends, customer needs, competitive landscape and roadmap related to these elements
• Develop 3-year sales projections for portfolio
• Manage the P&L
• Create and manage sales and costs of the P&L ensuring sales and costs are on target and on budget by developing investment strategies with accompanying business cases to bring solutions to market and achieve program financial goals
• Define sales forecasts and oversee sales opportunities, working with sales and marketing colleagues to ensure the meeting of budget targets, and ultimately the increasing revenue.
• Manage costs in relation to P&L, working with Product Owner team and marketing team
• Develop new business models to drive growth and sales

Requirements

• Education: bachelor's degree or equivalent or equivalent experience
• 5+ years' experience in Product Management, Business Development, Product strategy, or in a B2B web-based information or software products and services company desired, or equivalent experience.
• Experience in the health research industry with an understanding with the way health education, higher education, or nurse education is conducted desired
• Successful track record in B2B Product management and commercial success

Nice-to-haves

• Experience with Medical Practice markets preferred.
• Understanding of the way that hospitals make purchasing decisions.
• Strategic and commercial thinker - must have excellent critical thinking skills.
• Previous product or portfolio-based P&L responsibility with a track record of commercial performance
• Understanding of customer products, mechanics of product management, insight into understanding customer problems, the ability to propose solutions, tests if your solution works, and bringing solutions to the market

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave