About the position
Join Zip's Product Management function and play a pivotal role in shaping the future of our direct-to-consumer and mobile app experiences. If you're passionate about creating intuitive, engaging, and high-impact consumer journeys-and thrive in fast-paced, customer-first environments-this role is for you. You'll lead a high-performing team focused on driving customer engagement, repeat usage, loyalty, and seamless interactions across Zip's mobile and web platforms. The Senior Product Manager, Product Launch & GTM is responsible for developing and executing end-to-end go-to-market strategies for high-visibility product launches, partnering cross-functionally with Product, Marketing, and Sales to ensure alignment, drive adoption, and support long-term growth. This role combines program management, customer research, and data analysis to guide positioning, messaging, and marketing efforts, while also monitoring launch performance and presenting results to senior leadership.
Responsibilities
- Lead the development and execution of end-to-end GTM strategies for new products, particularly high-visibility, complex, or confidential launches.
- Partner closely with Product, Marketing, and Sales teams to craft the positioning, messaging, and marketing approaches tailored to core customer segments that produce desired outcomes.
- Responsible for coordinating with marketing to develop multi-channel content and marketing campaigns that drive widespread adoption and growth for key launches.
- Monitor launch progress, gather customer feedback, and loop this information back to Product and Sales teams to optimize the GTM strategy for long-term growth.
- Works extensively with Product, marketing and Sales teams, and serves as the 'glue' that keeps the organization's most important launches on track, providing flawless program management.
- Develop detailed program plans and schedules, manage the execution of tasks, and monitor and report on progress, ensuring activities are completed on time and within budget.
- Skilled in leading customer research initiatives-including surveys, interviews, and behavioral analysis-to uncover actionable insights that inform product positioning, messaging, and post-launch iteration.
- Conduct data analysis to report launch performance, identify trends, and drive data-driven optimization decisions. Prepare and deliver high-impact presentations to executive stakeholders.
- Leverage AI tools and capabilities to enhance go-to-market strategies, streamline program execution, uncover customer insights, and optimize launch performance.
Requirements
- Bachelor's degree in a relevant field (e.g., Business, Design, Computer Science, Psychology).
- Completion of a formal Product Management or Project Management training program is a plus.
- 7+ years of professional experience in product management, go-to-market, or leadership in a cross-functional environment.
- Experienced project manager who has led GTM execution for mission critical product launches.
- Ability to move seamlessly between 'big picture' thinking and leading tactical execution.
- Strong business insight and the ability to align program goals with strategic business objectives.
- Persuasive when using data and metrics to drive improvements and communicating results to senior leadership.
- Real experience creating GTM initiatives at scale and working cross-functionally across marketing, product management, analytics, UX, and research.
- Deep understanding of A/B testing and experimentation frameworks, with a track record of using data to guide product decisions and optimize user outcomes.
Benefits
- Flexible working culture
- Incentive programs
- 20 days PTO every year
- Generous paid parental leave
- Leading family support policies
- 100% employer covered insurance
- Beautiful Union Square office with a casual dress code
- Learning and wellness subscription stipend
- Company-sponsored 401k match
