About the position
CNN is looking for a Senior Product Manager to join our Revenue and Growth Product team. As a Senior Product Manager, you will play a critical role in growing our new direct-to-consumer subscription products – with a focus on improvement engagement, reducing churn and increasing customer lifetime value. You will work closely with our partners in engineering, product design, analytics and marketing to develop products and user experiences that drive subscriber engagement and retention. The growth of CNN’s digital business is a core element of WBD’s long-term strategy, and you will be part of the team that is driving this digital revenue growth. While your primary focus will be on driving retention and customer lifetime value, you will be part of the Revenue and Growth that is responsible for the overall health of CNN’s subscription business. The ideal candidate understands direct-to-consumer subscription businesses and has experience developing products, features and experiences that drive customer acquisition and engagement. If you have a customer centric mindset, thrive in a collaborative environment, are data driven and work with a sense of urgency – then this is a great role for you.
Responsibilities
- Develop the subscription product roadmap, focusing on retention, engagement and monetization opportunities.
- Identify high impact opportunities based on user needs and company goals, and translate opportunities into clear, prioritized, actionable product requirements.
- Write user stories, manage the backlog and work closely with the engineering team to ensure that they understand product requirements.
- Help design and manage experiments to test hypotheses and optimize performance.
- Partner with user research, design and analytics to drive product discovery research and analytics.
- Use qualitative and quantitative data to develop a deep understanding of user engagement and pain points.
- Partner with data and analytics team to define, report on and manage KPIs for subscriber engagement, retention and monetization.
- Communicate product roadmap, progress and results to cross-functional partners including marketing, editorial, legal and other product teams.
Requirements
- 4+ years of experience in product management, with a strong preference for candidates with direct-to-consumer subscription experience.
- Extensive experience with product management best practices including techniques for identifying customer needs, hypothesis-driven roadmaps, prototyping, AB testing and user-centered design.
- Experience with the full product lifecycle, from initial concept and product discovery to launch and product optimization.
- Experience using both qualitative and quantitative data to measure outcomes and inform product strategies.
- A collaborative work style and a track record of working closely with diverse stakeholders to implement complex initiatives.
- Excellent interpersonal and communication skills, including the ability to use data to tell a compelling story.
Benefits
- Health insurance coverage
- Employee wellness program
- Life and disability insurance
- Retirement savings plan
- Paid holidays and sick time
- Vacation
