Senior Product Manager

About the position

The Senior Product Manager is responsible for managing the marketing of specified product franchises. This position is accountable for establishing long-term product strategies, developing and executing corresponding annual marketing plans, planning, coordinating, and executing the launch of new products, and achieving business performance targets. Responsibilities typically include multiple product systems within a specific spinal implant franchise.

Responsibilities

• Create strategic business plans that include market analysis, portfolio roadmap, product positioning, product lifecycle planning, financial and sales projections and commercialization strategies.
• Manage upstream product development marketing activities such as surgeon design team management, product definition, pre-clinical and clinical evaluation/validation, budgeting, forecasting, and inventory planning.
• Collaborate with all departments to drive new products from development to launch.
• Manage day-to-day activities of multiple product lines.
• Analyze technical, financial, schedule, and sales information.
• Provide product technical, clinical, and selling support to the sales force and participate in key sales activities.
• Manage product launches and downstream product management, including developing sales support collateral, customer and distributor targeting/prioritization, communicating to the sales team, leading marketing campaigns, and educating surgeons and sales representatives.
• Build strong partnerships with sales management, sales reps, supply chain, operations, product development, quality, regulatory, etc. to ensure alignment on priorities and achievement of objectives.
• Identify continuous process improvement opportunities to maximize efficiencies and effectiveness.
• Global activities not to exceed 15% of job function.
• May include management of other marketing employees.

Requirements

• Bachelor's degree in marketing, engineering or related discipline.
• Minimum of 5 years of related product marketing experience in medical devices; operating room experience is preferred.
• Experience effectively leading or mentoring marketing colleagues.
• Experience working with KOL's and distribution to identify product requirements.
• Proven experience in creating and implementing comprehensive marketing plans with multiple stakeholders.
• Track record of managing successful product launches with compelling product positioning and messaging.
• Performed quantitative analysis to guide strategy and decision-making.
• Effective in customer-facing situations (e.g. design meetings, labs, tradeshows, sales calls, customer education).
• Ability to effectively communicate with a wide range of internal and external customers (e.g. surgeons, executives, sales reps, vendors, etc.).
• Strong oral and written communication skills are essential for this position.
• Ability to solve a variety of problems and with limited information in a timely manner.
• Ability to interpret instructions furnished in written, oral, diagram, or schedule form.
• Proficient with word processing (Word), spreadsheets (Excel), presentation software (Power Point), flow charting, and graphs. Competency in navigating the Internet.
• Ability to travel 30% of time.

Nice-to-haves

• MBA or equivalent
• Spine experience strongly preferred
• Medical device sales experience
• Experience working with a best in class repeatable marketing methodology is a plus
• Oracle experience

Benefits

• Salary range of $130,000 to $160,000 per year, plus bonus and benefits.