Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
We are looking for a highly strategic and collaborative Product Manager to lead the business and go-to-market strategy for our new platform product. In this role, you will partner closely with the Platform Strategy team and engage across a wide range of stakeholders — including business, partner relations, legal, engineering, and design — to shape our market approach and guide product growth over time.
This role is ideal for someone who thrives at the intersection of business, product, and platform development, and can translate market opportunities into actionable product direction.
Business Strategy & Market Planning
Define the target market(s) for the new product in close collaboration with the Platform Strategy, Business, and Partner teams
Lead analysis of competitive landscape, partner needs, platform capabilities, and regional considerations to shape market entry plans
Develop a comprehensive go-to-market strategy — including value proposition, positioning, and launch requirements
Align cross-functional teams around launch timelines, key milestones, and success metrics
Roadmap & Expansion Planning
Define the long-term roadmap for market and platform expansion, informed by business opportunity, technical feasibility, and partner requirements
Work closely with other Product Managers to translate strategic direction into concrete product requirements (features, tools, SDK support, etc.) for new regions or audiences
Ensure ongoing coordination with regional teams, legal, and compliance to support international growth
Cross-functional Leadership
Act as the connective tissue between Strategy, Product, and Business teams
Facilitate alignment and drive decision-making across diverse internal stakeholders
Represent business and market context in product roadmap and development planning
Support executive reporting and communications on business strategy and product trajectory
Requirements:
5+ years of experience in product management, business strategy, or platform planning
Proven track record of defining go-to-market or platform growth strategies
Strong cross-functional collaboration skills and experience working across diverse teams globally
Analytical and structured problem-solver with the ability to synthesize business, market, and technical factors into clear direction
Excellent communication, documentation skills, presentation, and stakeholder management skills
Self-motivated, organized and comfortable with ambiguity and shifting priorities in a fast-moving environment
Nice to Have:
Experience in launching global consumer platforms or game-related hardware/software products
Background in working with strategic or business development functions
Familiarity with platform ecosystems, developer relations, or hardware/software integration
Experience working with Japan-based teams and/or global teams who may not share the same culture as you do.
#LI-tp1
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
The estimated base pay range for this role is listed below.
$168,900—$253,300 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
We are looking for a highly strategic and collaborative Product Manager to lead the business and go-to-market strategy for our new platform product. In this role, you will partner closely with the Platform Strategy team and engage across a wide range of stakeholders — including business, partner relations, legal, engineering, and design — to shape our market approach and guide product growth over time.
This role is ideal for someone who thrives at the intersection of business, product, and platform development, and can translate market opportunities into actionable product direction.
Business Strategy & Market Planning
Define the target market(s) for the new product in close collaboration with the Platform Strategy, Business, and Partner teams
Lead analysis of competitive landscape, partner needs, platform capabilities, and regional considerations to shape market entry plans
Develop a comprehensive go-to-market strategy — including value proposition, positioning, and launch requirements
Align cross-functional teams around launch timelines, key milestones, and success metrics
Roadmap & Expansion Planning
Define the long-term roadmap for market and platform expansion, informed by business opportunity, technical feasibility, and partner requirements
Work closely with other Product Managers to translate strategic direction into concrete product requirements (features, tools, SDK support, etc.) for new regions or audiences
Ensure ongoing coordination with regional teams, legal, and compliance to support international growth
Cross-functional Leadership
Act as the connective tissue between Strategy, Product, and Business teams
Facilitate alignment and drive decision-making across diverse internal stakeholders
Represent business and market context in product roadmap and development planning
Support executive reporting and communications on business strategy and product trajectory
Requirements:
5+ years of experience in product management, business strategy, or platform planning
Proven track record of defining go-to-market or platform growth strategies
Strong cross-functional collaboration skills and experience working across diverse teams globally
Analytical and structured problem-solver with the ability to synthesize business, market, and technical factors into clear direction
Excellent communication, documentation skills, presentation, and stakeholder management skills
Self-motivated, organized and comfortable with ambiguity and shifting priorities in a fast-moving environment
Nice to Have:
Experience in launching global consumer platforms or game-related hardware/software products
Background in working with strategic or business development functions
Familiarity with platform ecosystems, developer relations, or hardware/software integration
Experience working with Japan-based teams and/or global teams who may not share the same culture as you do.
#LI-tp1
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
The estimated base pay range for this role is listed below.
$168,900—$253,300 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
