Senior Product Marketer

Phantom

165d • $150,000 - $180,000

About The Position

Phantom is revolutionizing the way millions of people interact with the crypto ecosystem. Our self-custodial wallet offers a seamless, unified experience for managing accounts and tokens across Solana, Bitcoin, Ethereum, and Polygon, empowering users with a single, convenient solution. By integrating cutting-edge security features and launching innovative tools for an enhanced personalized user experience, Phantom is able to provide a next-generation, safe and easy to use self-custodial wallet for everyone. This strategy has allowed Phantom to achieve significant milestones including surpassing 16 million MAU’s, reaching #1 in the Google play store finance category, and consistently trending as a Top 50 app across all categories, right next to X, PayPal, Coinbase, and ChatGPT.

Requirements

• 5+ years experience as a full-time Product or Content Marketer.
• Proven track record of managing all aspects of successful marketing campaigns for products or services used by millions of users.
• Excellent communication and storytelling abilities to convey product benefits effectively.
• Understanding of marketing principles and digital marketing tactics.
• Creative thinking to develop innovative marketing strategies and content.
• Passion and demonstrable knowledge in web3 and crypto, ideally using dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis.
• Excellent written and verbal communication skills.
• Data-driven, comfortable interpreting data to generate insights and inform creative decisions.
• Proven ability to influence cross-functional teams without formal authority.
• Experience in crypto.

Responsibilities

• Develop and execute marketing campaigns across all product work streams including defining positioning, messaging, and creative.
• Analyze market trends and target audiences, and work cross-functionally with product, engineering, design, and leadership to ensure successful product launches and customer adoption.
• Conceive, own, and drive initiatives across product, partnerships, brand, content, influencer, and experiential marketing.
• Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting.
• Translate features and use cases into audience-specific benefits that clearly articulate the product's value proposition and differentiate it from competitors.
• Work with growth and design teams to develop marketing assets including videos, static assets, social posts, and blog posts to educate and engage users.
• Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments.
• Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes to maximize efficiency and effectiveness.

Benefits

• Competitive salary and equity.
• Eligibility to participate in performance bonus program.
• Comprehensive insurance (medical/dental/vision) — 100% covered.
• Stipend for your ideal remote set-up.
• Flexible hours and a supportive remote environment.
• Unlimited vacation: Take time when you need it (and we really mean it!).
• 401(k) retirement plan.
• Monthly wellness benefit.
• Weekly meal benefit.
• Global off-sites.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree