Senior Product Marketing Lead

NeuroFlow•Philadelphia, PA

14h

About The Position

As a Senior Product Marketing Manager at NeuroFlow, you will be responsible for developing and executing product marketing strategies that align with our business goals, with a particular focus on driving successful product launches and go-to-market strategies for our advanced healthcare technology solutions. You will work closely with cross-functional teams, including product development, sales, client success and marketing, to create and implement effective product launch campaigns, market positioning, and messaging.

Requirements

8+ years of product marketing experience with progressive responsibility, with majority of experience in healthcare technology companies
Demonstrated success in bringing technically complex analytics products to market in healthcare
Data-driven decision-making mindset with experience using analytics to inform strategy
Cross-functional team leadership experience, including managing marketing programs across diverse stakeholders
Deep understanding of healthcare industry trends and buyer personas across commercial and government markets
Excellent analytical and strategic thinking capabilities with ability to translate technical concepts into clear value propositions for various audiences
Natural storyteller with outstanding written and verbal communication skills

Responsibilities

Product Launch Strategy: Develop and execute comprehensive product launch strategies for complex analytics products, including market analysis, customer segmentation, and go-to-market plans.
Market Positioning: Define and communicate compelling product value propositions, differentiators, and benefits to target audiences.
Messaging and Collateral: Create and oversee the development of marketing collateral, including product documentation, sales materials, and digital content. Partner closely with product team to translate the product and data roadmap for external audiences.
Sales Enablement: Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively sell and promote our products.
Competitive Analysis: Conduct competitive research to understand the market landscape, identify opportunities, and refine product positioning.
Market Research: Stay updated on industry trends, customer needs, and emerging opportunities to inform product strategies.
Customer Engagement: Develop and execute customer engagement programs to gather feedback, drive product adoption, and build customer loyalty.
Campaign Management: Plan and oversee integrated marketing campaigns to support product launches and ongoing product marketing efforts.
Data Analysis: Utilize data analytics tools to track and measure the performance of product marketing campaigns and initiatives.