Senior Product Marketing Manager - AI & Intelligence

About the position

We're looking for a Senior Product Marketing Manager - AI & Intelligence to lead the go-to-market strategy for our next-generation AI capabilities, spanning predictive analytics, unified measurement, and cutting-edge Creative AI experiences. You'll play a key role in shaping how Smartly brings the power of Gen AI to life for some of the world's most advanced marketers. This is a global, high-impact role at the intersection of product innovation, AI transformation, and market education-ideal for someone who thrives on driving both strategic thinking and hands-on execution.

Responsibilities

• Own go-to-market strategy for Smartly's Intelligence suite, partnering with Product and GTM teams to craft positioning and messaging that resonates with enterprise marketers.
• Translate AI and measurement features-such as forecasting, scenario modeling, Creative and Gen AI, creative insights, and predictive scoring-into clear, compelling value for customers.
• Create customer-facing and sales enablement materials including pitch decks, proof points, one-pagers, product overviews, blogs, webinars, and product release notes.
• Lead competitive research and define differentiated positioning based on market and customer insights.
• Gather qualitative and quantitative feedback to inform roadmap and refine messaging, collaborating with product teams to close gaps and highlight innovation.
• Collaborate with customer marketing and success teams to drive customer education and adoption across Intelligence capabilities.
• Track product adoption, define success metrics, and identify new use cases or target segments to accelerate growth.
• Contribute to campaign planning with outbound marketing by shaping personas, narrative arcs, and product themes.

Requirements

• 5-10 years in Product Marketing, preferably in SaaS, MarTech, or AdTech, with direct experience in AI, and marketing intelligence products.
• Ability to distill technical concepts like machine learning, data modeling, and performance reporting into customer-centric narratives.
• Strong storytelling skills with experience building messaging frameworks and positioning for data or AI-powered solutions.
• Track record in driving adoption of new products and collaborating cross-functionally across product, sales, and success teams.
• Experience with competitive intelligence, market research, and synthesizing customer feedback to inform product strategy.
• Analytical thinker with the ability to connect data to product decisions and GTM plans.
• Excellent written and verbal communication skills.
• Comfort working in a fast-paced, global environment with shifting priorities and bold ambitions.

Benefits

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• Monthly wellness benefit and learning reimbursement opportunities
• 401K plus matching & equity grants for all new Smartlies
• Volunteer time off days & company donation matching opportunities
• Choice of computer (MAC or PC)
• Stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, life insurance and disability benefits.