About The Position

Box provides developers a complete set of pre-built UI components and APIs for rendering, searching, and managing files and AI agents, allowing developers to build secure, enterprise-ready, and feature-rich applications. These capabilities enable developers to extend the Box platform to address new use cases, streamline operations and connect to existing applications and systems. We’re hiring a world-class B2B Senior Product Marketing Manager with developer tools and platform experience to lead all GTM efforts. You’ll own the full spectrum of product marketing, from industry positioning and messaging to content development and integrated go-to-market planning, to partnering with the Box developer relations team to engage deeply and credibly with the community. This role reports to the VP of Product Marketing and partners closely with developer relations, product, sales, marketing, business development, and customer success.

Requirements

  • 4+ year experience in working with developer, development tools and platforms, with some hands-on development experience as well as experience with developer outreach as a marketer, evangelist or outbound product manager.
  • Strong interest and understanding of developer trends, particularly the state of AI tools and infrastructure.
  • Participation in developer communities, both online and in-person.
  • A dynamic storyteller with a point of view on the intersection of AI and development.
  • Familiarity with enterprise buying cycles, multi-stakeholder sales, and the needs of life sciences IT and line-of-business buyers; able to translate technical capabilities into business outcomes.
  • Demonstrated ability to craft and deliver executive-ready narratives and presentations; strong public speaking skills and comfort representing Box externally.
  • Proven cross-functional leader and player-coach who influences without authority and drives initiatives across product, sales, CS, and marketing.
  • AI-first mindset with a bias for action; comfortable operating in fast-moving environments and using AI tools to 10x research, insights, and content velocity..

Responsibilities

  • Build and own the narrative, positioning, and messaging tied to all capabilities of the Box Platform targeting developers
  • Develop and execute integrated GTM strategies for the Box Platform, partnering with campaign, field, and partner marketing to drive pipeline creation and acceleration.
  • Create high-impact content for 1st and 3rd party external channels (web, blogs, thought leadership, e-books, webinars, events)
  • Deliver ongoing enablement to sales and customer success on developer use cases and personas, competitive dynamics, and objection handling.
  • Partner with product and technical PMMs to align roadmap and messaging to developer use cases needs.
  • Act as a thought leader and spokesperson: join customer meetings, analyst briefings, conferences, and speaking opportunities to elevate Box’s presence in the developer community.
  • Collaborate with strategic accounts and partners to develop case studies, reference stories, and co-marketing that showcase measurable business outcomes.
  • Use AI-first workflows to analyze market signals, refine ICPs and personas, test messaging, and accelerate content creation and competitive research.
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