Senior Product Marketing Manager, Enterprise

About the position

We're looking for a Senior Product Marketing Manager, Enterprise to own the go-to-market strategy for our mid-market and enterprise segments. This is a highly cross-functional and strategic role that blends proposal development, storytelling, market insight, and sales enablement to fuel growth in our most strategic customer segments. You will be the connective tissue between product, sales, marketing, and customer success-developing tailored messaging, creating compelling content, and owning the proposal development process to win high-value deals.

Responsibilities

• Deeply understand our customer's pain and our capabilities to design custom solution sets for highly strategic pursuits
• Lead the end-to-end process of developing RFPs, RFIs, and enterprise-level proposals
• Build and maintain strong cross-functional relationships with Sales, Product, Finance, and Customer Success teams to progress deal cycles, gather insights, and translate findings into impactful content and campaigns
• Develop and execute GTM strategies for key products and features targeting mid-market and enterprise customers
• Lead the messaging and positioning for our mid-market and enterprise segments - creating narrative and pitches that resonate with decision-makers at enterprise and mid-market accounts including .com, sales pitch, 1-pagers, events, etc.
• Partner with high profile customers to unlock co-marketing opportunities
• Develop and execute mid-market and enterprise focused campaigns and personalized, customized 1:1 and 1:few ABM outreach
• Conduct competitive analysis and market research to inform strategy and competitive differentiation
• Develop and maintain deep domain expertise in the hospitality technology market to influence solution development and positioning

Requirements

• 8+ years of experience in proposal development, storytelling, product marketing
• Proven track record of owning GTM strategy and enablement for mid-market, enterprise, and strategic accounts
• Ability to manage large, complex projects with tight deadlines and high stakes outcomes
• Exceptional writing skills with experience in developing proposals and RFP responses for enterprise clients
• Strong cross-functional collaboration skills-comfortable interfacing with Sales, Product, Engineering, Finance, Customer Success and Exec teams
• Experience with strategic 1:1 or 1:few account-based marketing
• Incredible written and oral communication skills, including experience presenting to sales and marketing leadership, as well as customers
• A strategic thinker with a bias for action and attention to detail
• Experience in hospitality, travel tech, or vertical SaaS is a plus

Benefits

• Canary Days: Company-wide days off to ensure there is at least one extended weekend or day off each month.
• Self Improvement Club: Monthly meetings to share personal goals with a budget for purchases that help achieve these goals.
• Professional Development Chats: Budget provided to drive cross-functional professional development conversations.
• Travel Reimbursement: Stipend for team members to visit offices across New York, San Francisco, or Dallas.
• Personal Travel Reimbursement: Credit towards stays at hotels that Canary works with.