Senior Product Marketing Manager - Federal Sector

About the position

We're looking for a strategic and self-driven Senior Product Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Federal sector. This is a high-impact role for a seasoned marketer who brings deep domain and marketing expertise to shape how we engage, influence, and grow within U.S. Federal agencies. You'll be responsible for building strategy, messaging, and momentum-turning complex solutions into compelling narratives that resonate with federal decision-makers across Civilian, DoD, and Intelligence agencies.

Responsibilities

• Own and drive the growth marketing strategy for Federal-from positioning to pipeline creation, attracting, engaging, and retaining customers through continuous experimentation and optimization.
• Define strategic marketing plans aligned to agency priorities, policy drivers (e.g., Zero Trust, Cloud Smart), and procurement windows.
• Work closely with Product, Sales, and Government Affairs to align product capabilities to federal missions and funding priorities.
• Optimize engagement by developing compelling value propositions, narratives, and positioning tailored to federal personas-from CIOs and CISOs to acquisition officers and mission owners.
• Translate complex technical features into business outcomes relevant to agency mandates, compliance needs, and operational priorities.
• Differentiate against competitors by combining product strengths with deep insight into federal IT and cybersecurity priorities.
• Build a full suite of sales tools-solution briefs, playbooks, battlecards, presentations, and demos-designed specifically for federal field teams.
• Lead internal training sessions to ensure GTM teams deeply understand the messaging and how to apply it.
• Collaborate with capture/proposal teams to provide messaging support for RFPs, RFIs, and procurement engagements.
• Bring marketing expertise to design and execute end-to-end campaigns focused on agency pain points and transformation goals.
• Collaborate with demand generation teams to activate content across webinars, account-based marketing (ABM), thought leadership, and federal events (e.g., AFCEA, DoDIIS).
• Identify and test scalable strategies to attract new customers efficiently, tracking and optimizing campaign performance, lead quality, and conversion.
• Help position the company as a trusted partner in the Federal space through customer stories, executive roundtables, and content aligned to agency missions.
• Build relationships with analysts, influencers, and federal IT communities to strengthen brand presence.
• Identify, develop, and amplify public-sector success stories and customer advocates.

Requirements

• 6+ years of product marketing or go-to-market experience in B2B enterprise tech, with 3+ years focused on the Federal sector.
• Proven success in owning and executing end-to-end product marketing strategies in complex or regulated markets.
• Exceptional storytelling skills-you can translate technical depth into simple, mission-relevant narratives.
• U.S. Citizenship required; Security clearance (active or eligible) is a strong plus.