Senior Product Marketing Manager – Financial Services

OneStream Software

1d•$138,000 - $172,250•Remote

About The Position

The Senior Manager of Product Marketing will own and scale OneStream’s Go-To-Market strategy for the Financial Services industry, with a primary focus on Banking. This role serves as the industry GTM leader — responsible for defining vertical strategy, shaping differentiated positioning, and driving revenue impact across regional banks, super regionals, credit unions, and diversified financial institutions. Reporting to the Senior Director of Product Marketing, this role will partner closely with Sales, Product, Competitive Intelligence, and Field Marketing to build repeatable banking plays that accelerate pipeline, improve win rates, and expand deal size. You will develop industry-specific narratives, solution use cases, and enablement frameworks that resonate with CFOs, FP&A leaders, risk teams, and IT decision-makers. This is a high-impact role for a strategic marketer who thrives at the intersection of industry expertise and GTM execution — someone who wants to own a vertical, influence product direction, and help shape OneStream’s leadership position in financial services.

Requirements

Bachelor’s degree in Accounting, Finance, or Business.
5+ years experience in Financial Services, with Banking exposure (regional banks, super‑regionals, credit unions).
Experience across the full GTM lifecycle (launches, messaging, enablement)
Experience enabling enterprise sales motions.
Ownership of vertical‑level GTM strategy, not just product messaging.
Proven experience partnering directly with Sales leadership on pipeline and deal strategy.

Nice To Haves

Relevant industry experience in corporate performance management (CPM), Product Marketing, Sales, Pre-Sales or Consulting with a solid understanding of finance processes and the target personas.
Experience in the full lifecycle of product launches to market, including interacting with product development, planning, defining messaging & content, campaign management, PR and influencing analysts.
Excellent communication skills, including writing, content development and presentation.
Strong understanding and track record of enabling the entire sales cycle: sales enablement, selling to customers/partners, and conversations with business executives and technical decision-makers.
Experience in high-growth B2B Cloud businesses.
Experience managing external resources and collaborating with other functions in the company.
Financial Services experience is a plus.

Responsibilities

Own the Go-To-Market strategy for the Financial Services industry with a primary focus on Banking, including regional banks, super regionals, credit unions, and diversified financial institutions.
Serve as the internal banking subject-matter expert, translating industry trends, regulatory pressures, and operational challenges into differentiated positioning and field-ready messaging.
Design and execute vertical GTM plays that drive pipeline growth, improve win rates, and expand average deal size across the banking sector.
Partner closely with Sales leadership to embed banking plays into account strategies, deal pursuits, and territory planning.
Develop industry-specific messaging, value narratives, and use-case frameworks that resonate with CFOs, FP&A leaders, risk teams, and IT decision-makers.
Own sales enablement for the banking vertical, including the development of playbooks, talk tracks, competitive battlecards, and ROI and business case tools.
Lead cross-functional GTM planning for banking-specific launches, campaigns, field events, and executive programs.
Collaborate with Field Marketing to activate industry campaigns, ABM programs, webinars, and in-person events.
Drive buyer persona development and industry research to uncover new opportunities and inform product and GTM strategy.
Partner with Competitive Intelligence to develop banking-specific competitive positioning and win strategies.
Influence product roadmap priorities by providing market, customer, and competitive insights from the banking vertical.
Build a strong customer advocacy program within Financial Services, including case studies, videos, and reference accounts.
Represent OneStream as a banking thought leader at industry conferences, analyst briefings, and customer events.
Track and report success metrics, including pipeline influence, win rates, ACV growth, and campaign performance.