Senior Product Marketing Manager (HCP Marketing Lead)

United Therapeutics Corporation

8d

About The Position

This is where strategy meets purpose. As a Senior Product Manager at United Therapeutics, you’ll help shape the direction of future brands launches that matter—bringing thoughtful strategy, sharp execution, and genuine curiosity to new products and new indications that serve patients with serious, rare diseases. You’ll own healthcare professional (HCP) launch initiatives end‑to‑end, collaborate with passionate cross‑functional partners, and turn insights into impactful marketing that reaches the right audience in the right way. It’s a role for someone who enjoys both big‑picture thinking and hands-on execution, thrives in a fast‑moving environment, and wants their work to contribute to something bigger than the brand itself. If you’re motivated by meaningful challenges and inspired by innovation with purpose, you’ll feel right at home here. The Sr Product Manager contributes to developing the HCP strategy, proposing and developing tactical marketing initiatives to achieve the brand goals for commercialized products. Work independently to manage marketing tactics for assigned product(s). Lead tactical efforts through conception, development, review, production, and dissemination. Work collaboratively with agency and internal partners to deliver assigned tactics Assist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead and particularly as it relates to annual HCP tactical plans Assist in the determination and tracking of key performance indicators (KPI) for owned tactics and initiatives Manage the HCP agency of record as well as individual project budgets and timelines Assist with market research initiatives (quant, qual, advisory boards) to learn insights for the brand and apply those insights to actionable HCP strategies and tactics In partnership with brand lead, assist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practices Develop foundational core launch assets (core visual aid, core speaker deck, etc.) and partner with sales training and sales leadership to ensure optimal rollout and execution of HCP strategy Partner with marketing team members who are responsible for field-based and digital HCP promotional tactics to ensure strategic alignment and execution Attend field ride-alongs in order to understand the audience and resource utilization Partner with key UT stakeholders to engage and collaborate with key professional societies and KOLs Demonstrate command of disease state, product portfolio, competitors, and payer landscape Communicate effectively with all stakeholders to ensure consistent alignment on all projects Perform other duties as assigned

Requirements

• 2+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree or 6+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree or 8+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree
• Self-motivated, willing to work independently and prioritize tasks
• Excels in a fast-paced environment and possesses strong organizational skills and ability to multi-task
• Develops collaborative relationships with internal and external partners
• Seeks to lead initiatives
• Proficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)

Nice To Haves

• Master’s Degree in a related field
• Doctor of Pharmacy (PharmD)
• 2+ years of experience in product launches in pharmaceutical, biotech, or medical device sales
• 3+ years of experience in pharmaceutical, biotech, or medical device respiratory marketing, rare disease or sales
• 5 years of experience in HCP marketing
• 3 years experience with field promotion and or peer to peer experience

Responsibilities

• The Sr Product Manager contributes to developing the HCP strategy, proposing and developing tactical marketing initiatives to achieve the brand goals for commercialized products.
• Work independently to manage marketing tactics for assigned product(s).
• Lead tactical efforts through conception, development, review, production, and dissemination.
• Work collaboratively with agency and internal partners to deliver assigned tactics
• Assist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead and particularly as it relates to annual HCP tactical plans
• Assist in the determination and tracking of key performance indicators (KPI) for owned tactics and initiatives
• Manage the HCP agency of record as well as individual project budgets and timelines
• Assist with market research initiatives (quant, qual, advisory boards) to learn insights for the brand and apply those insights to actionable HCP strategies and tactics
• In partnership with brand lead, assist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practices
• Develop foundational core launch assets (core visual aid, core speaker deck, etc.) and partner with sales training and sales leadership to ensure optimal rollout and execution of HCP strategy
• Partner with marketing team members who are responsible for field-based and digital HCP promotional tactics to ensure strategic alignment and execution
• Attend field ride-alongs in order to understand the audience and resource utilization
• Partner with key UT stakeholders to engage and collaborate with key professional societies and KOLs
• Demonstrate command of disease state, product portfolio, competitors, and payer landscape
• Communicate effectively with all stakeholders to ensure consistent alignment on all projects
• Perform other duties as assigned

Benefits

• Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more.
• For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level