Senior Product Marketing Manager I

Housecall Pro•Denver, CO

1d•Remote

About The Position

Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer: A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k) Paid holidays and flexible, take-it-as-you-need-it paid time off Equity in a rapidly growing startup backed by top-tier VCs Monthly tech reimbursements A culture built on innovation that values big ideas, no matter where they come from Role Overview: As a Senior Product Marketing Manager I, you are responsible for impacting customer acquisition through HCP products by building and executing targeted growth plans. You bring an analytical, growth-focused mindset and leverage user insights and experimentation to develop and optimize customer marketing strategies that drive revenue. You obsess over finding solutions for our service professionals (our Pros) and building delightful, on-brand experiences. You collaborate effectively across Marketing, Product, Analytics, Customer Success, Fintech, Sales, and Operations to perform customer research, develop strategy, collect requirements, and manage asset production. You are a data-driven decision-maker who thrives on being an owner and moving projects from ideation to go-live with high velocity. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

Requirements

5+ years of experience in Product Marketing
Experience bringing B2B SaaS platforms and services to market
Strong understanding of Product Led Growth (PLG) go-to-market strategies and levers
Experience planning and executing integrated campaigns across multiple marketing channels
Experience with small business owners or home service business trades preferred
Bachelor’s degree or equivalent work experience
Proficiency with analytics and growth tools (i.e. Google Analytics, SQL, Salesforce)

Nice To Haves

Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
Proven track record of collaborating cross-functionally to achieve shared KPIs
Passion for product marketing as a craft and deep empathy for the customer
Creative problem-solver who is motivated to test, learn, and iterate
Excellent communication skills with the ability to translate complex material into easy-to-understand content
Prompt attention to detail and a high level of curiosity
Self-starter mentality with the ability to own projects from inception to completion

Responsibilities

Impact velocity of customer acquisition by bringing new solutions to market
Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis
Partner with product and marketing teams to convert casual users to power users
Develop customer-focused product messaging and positioning across multiple channels (i.e. email, social media, video, website)
Implement go-to-market strategies for new offerings and features
Conduct and support customer research, A/B testing, and launch execution
Create an experimentation engine for messaging, packaging, channel, and cohort tests
Analyze performance data and customer feedback to generate insights about usage rates
Collaborate with the creative team to develop high-impact marketing assets
Recommend improvements to departmental strategies and team processes

Benefits

A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
A culture built on innovation that values big ideas, no matter where they come from
health care insurance (medical, dental, vision, disability)
employee assistance program
401(K)
flexible time off
paid parental leave
tech reimbursement
other company benefits